Effective donation pages Fundraising with Engaging Networks.

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Presentation transcript:

Effective donation pages Fundraising with Engaging Networks

Donation pages From PETA and its international affiliates Pre populating form content Page layout Asking strings

Pre-populating forms Extra steps in the donation process lowers response Links are unique to the recipient and information is pulled from Netdonor to populate the donation form Pre-populated forms remove the steps a donor needs to take to complete a transaction

Vivisection ing without pre-populated forms # Sent# Recv'd# OpenedOpen Rate%Click ThrusCTR %# Dons% resp 13,93612,0092, % %

Vivisection ing with pre- populated forms # Sent# Recv'd# OpenedOpen Rate%Click ThrusCTR %# Dons% resp 13,81211,8952, % %

Themed vs general pages Maintains branding consistency across all elements ( to donation page to thank you page to thank you ) Can increase response rate as it allows you to use related images and text

DescriptionTest seg# Sent# Recv'd# OpenedOpen Rate%Click ThrusCTR %# Dons% resp Active DonorsGeneral Donation Page % %42.90% Active DonorsThemed Donation Page % %64.35% Active DonorsTake Action - General Donation Page % %10.72% Active DonorsTake Action - Themed Donation Page % % 0.00% Lapsed DonorsGeneral Donation Page % %21.56% Lapsed DonorsThemed Donation Page % % 0.00% Lapsed DonorsTake Action - General Donation Page % %21.56% Lapsed DonorsTake Action - Themed Donation Page % %21.56% Prospect ActiveGeneral Donation Page % %40.68% Prospect ActiveThemed Donation Page % %91.53% Prospect ActiveTake Action - General Donation Page % %20.34% Prospect ActiveTake Action - Themed Donation Page % %40.68% Prospect ModerateGeneral Donation Page % %10.75% Prospect ModerateThemed Donation Page % %21.50% Prospect ModerateTake Action - General Donation Page % %10.75% Prospect ModerateTake Action - Themed Donation Page % % 0.00% Prospect InactiveGeneral Donation Page 1,1511, % %50.43% Prospect InactiveThemed Donation Page 1,1511, % %60.52% Prospect InactiveTake Action - General Donation Page 1,5511, % %20.13% Prospect InactiveTake Action - Themed Donation Page 1,5511, % %30.19% Prospect LapsedGeneral Donation Page 3,1723, % %20.06% Prospect LapsedThemed Donation Page 3,1723, % %20.06% Prospect LapsedTake Action - General Donation Page 3,1723, % %50.16% Prospect LapsedTake Action - Themed Donation Page 3,1723, % %80.25% 9,3768,5442, %1, %570.61% Fur ing without general page vs themed page

Conditional Content Creating profiles to better target your populations Sending the right message, to the right people at the right time

Profiles