PRESENTED BY: Karen Fabean, Dunn Associates November 15, 2012 WHAT’S NEXT: STRATEGIC INSIGHTS TO BOOST YOUR PAC’S PERFORMANCE The National Association of Business Political Action Committees 2012 NABPAC POST-ELECTION CONFERENCE

THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 2 “Outside groups changing the political game for good” – LA Times “New ‘Super PACs’ Alter Landscape for House Races” – NY Times “Super PACs’ Impact Appears Limited” – Wall Street Journal

THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 3 “Outside groups changing the political game for good” “New ‘Super PACs’ Alter Landscape for House Races” “Super PACs’ Impact Appears Limited” – Wall Street Journal IMPACT ON TRADITIONAL PACs?

THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 4 THINK DIFFERENTLY ABOUT YOUR PAC ELIGIBLES AND COMMUNICATIONS STRATEGIES

THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 5 PAC COMMUNICATIONS ARE THE WEAKEST LINK

THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 6 Investing more creativity, energy and commitment in PAC communications has exponential impact on FUNDRAISING

THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 7 GROWING PACs… UNDERSTAND PAC ELIGIBLES, PUT DONORS FIRST AND BREAK DOWN BARRIERS

UNDERSTANDING PAC ELIGIBLES THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 8

UNDERSTANDING PAC ELIGIBLES THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 9 MAKE A COMMITMENT TO RESEARCH

PUTTING DONORS FIRST THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 10 PUT DONORS’ INTERESTS AHEAD OF EVERYTHING

PUTTING DONORS FIRST THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 11 RESPOND TO THEIR UNSPOKEN QUESTIONS WHAT DOES THE PAC DO FOR ME? FOR MY ORGANIZATION? HOW DOES THE PAC MAKE A DIFFERENCE ?

PUTTING DONORS FIRST THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 12 MAKE A COMMITMENT TO: TRANSPARENCY

PUTTING DONORS FIRST THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 13  ANNUAL REPORTS  CANDIDATE PROFILES  RELEVANT, AUTHENTIC COMMUNICATIONS

BREAKING DOWN BARRIERS THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 14 STOP STRUGGLNG WITH PRIOR APPROVAL

BREAKING DOWN BARRIERS THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 15 IF THE PAC IS NECESSARY TO YOUR ORGANIZATION, THEN IT MUST BE A PRIORITY FOR GR

THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 16 REMEMBER! PUT DONORS FIRST BE TRANSPARENT & AUTHENTIC AND BREAK DOWN THE BARRIERS!

THANK YOU THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 17 Karen Fabean 2111 Clarendon Blvd., Suite 600 Arlington, VA (703)