Markets and Channels. Advantages of Web over conventional advertising:  Advertisements are accessible 24 hours a day, 365 days a year,  Response and.

Slides:

Advertisements

Similar presentations

Introduction to computer

Advertisements

The Digital Business is the present and the future

Chapter 6 E-commerce Payment Systems. Traditional Payment Systems Cash Checking Transfers Credit Card Accounts Stored Value Accounts Accumulating Balance.

SECURITY IN E-COMMERCE VARNA FREE UNIVERSITY Prof. Teodora Bakardjieva.

Principles of Information Systems, Sixth Edition Electronic Commerce Chapter 8.

Chapter 13 Paying Via The Net. Agenda Digital Payment Requirements Fraud Detection Online Payment Methods Online Payment Types The Future Payment.

1 Pertemuan 9 e-Bisnis dalam Industri Jasa Matakuliah: H0292 / E-Business Tahun: 2005 Versi: v0 / Revisi 1.

Electronic Transaction Security (E-Commerce)

Principles of Information Systems, Sixth Edition 1 Electronic Commerce Chapter 8.

Learning Goals Be able to identify the major forces shaping the new digital age. Understand how companies have responded to the Internet with e-business.

SET – Secure Electronic Transaction Setting The Stage For Safe Internet Shopping -Jignesh Shah- -Riyaz Malbari-

E-Commerce: Technology and Business Development Andy Diaz Sofia Mayor Chris Ratigan.

Summary of Reading Assignments: Credits and Debits on the Internet & New Payment Systems Hope To Cash In Dr. Deepak Khazanchi.

E-Business – Technology and Networks Teodora Bakardjieva Prof. Dr., Varna Free University Varna Free University.

Digital Payment Systems

Online Advertising & PPC (Pay Per click). What is advertising?  Advertising is a (usually paid) placement or promotion of a product in a public arena.

장홍예 Telecommunication Engineer Lab E-COMMERCE: TECHNICAL AND MARKET APPROACH.

E-commerce E-commerce is defined "as the process of buying, selling, or exchanging products, services, or information via computer networks, including.

© 2006 Pearson Education Canada Inc Canadian Advertising in Action Chapter 12 Internet Communications.

Secure Electronic Transactions (SET). SET SET is an encryption and security specification designed to protect credit card transactions on the Internet.

E-Business Management

E-commerce Chapter 4 تقنيات الانترنت كليات بريدة الأهلية.

What is E-Commerce? Section 8.1. What is E-commerce? E-commerce is the exchange of goods, services, information, or other businesses through electronic.

Chapter 15 Using Digital Interactive Media William F. Arens Michael F. Weigold Christian Arens McGraw-Hill/IrwinCopyright © 2013 by The McGraw-Hill Companies,

Copyright © 2002 Pearson Education, Inc. Slide 6-1.

CIS 342: e-Commerce Applications Prof Frye

Week 16 - Internet High creativity Short lead time to change ads Simplicity of segmentation High audience interest Easy to directly measure impact Clutter.

Electronic Payment Systems

E-Commerce Systems Chapter 8

3.3 Internet Services. Overview Demonstrate knowledge and understanding of the following internet services and describe the advantages and disadvantages.

Principles of Information Systems, Sixth Edition Electronic Commerce Chapter 8.

Online marketing communications

Chapter 10 E- Payment.

Being Ecommerce Sophon Thanasrivilai #100485

Electronic Payment Systems. How do we make an electronic payment? Credit and debit cards Smart cards Electronic cash (digital cash) Electronic wallets.

1 Sonali Bank Deposit Enrichment Through Internet And Social Media.

Electronic Commerce Systems. Electronic Commerce (E-Commerce) Commerce refers to all the activities the purchase and sales of goods or services. – Marketing,

CSI-09 COMMUNICATION TECHNOLOGY

E-commerce Vocabulary Terms. E-commerce Buying and selling of goods, services, or information via World Wide Web, , or other pathways on the Internet.

E-commerce Vocabulary Terms By: Laura Kinchen. Buying and selling of goods, services, or information via World Wide Web, , or other pathways on the.

Module 3: Business Information Systems Chapter 8: Electronic and Mobile Commerce.

AB 219 Marketing Unit Eight The Promotion Mix Components Note: This seminar will be recorded by the instructor.

Lecture 31 Electronic Business (MGT-485). Review of Lecture

Copyright© Genetic Computer School Singapore.2009 MIS8 Page-1 Lesson 8 E-Commerce: Digital Markets.

Chapter 17 Direct and Online Marketing: Building Direct Customer Relationships.

Chapter 4 Getting Paid. Objectives Understand electronic payment systems Know why you need a merchant account Know how to get a merchant account Explain.

Security Protocols and E-commerce University of Palestine Eng. Wisam Zaqoot April 2010 ITSS 4201 Internet Insurance and Information Hiding.

Electronic Cash. Digicash: Ecash u “With ecash you can pay for access to a database, buy software ora newsletter by ,play a computer game over the.

Multinational E-business Chapter 9. E-business Business to business (B2B) transactions 70 – 85% of all e-commerce Online sales – customer can order a.

Customer Interface for wuw.com 1.Context. Customer Interface for wuw.com 2. Content Our web-site can be classified as an service-dominant website. 3.

E-commerce 24/12/ Electronic Commerce (E-Commerce) Commerce refers to all the activities the purchase and sales of goods or services. Marketing,

IB Business Management

Internet technology & the Digital Firm

3.02 Explain advertising media used in the sport/event industries.

Digital Media. INTERACTIVE MEDIA: WEB 2.0 AND YOU Internet Basics The Internet Audience Internet Marketing The Internet as a Marcom Medium The Roles of.

PAYPAL PRESENTED TO:SIR ADNAN PRESENTED BY:SAIMA ASGHAR

3.02 Explain advertising media used in the sport/event industries.

Module 7 – SET SET predecessors iKP, STT, SEPP. iKP Developed by IBM Three parties are involved - Customer, Merchant, and Acquirer Uses public key cryptography,

Networking E-commerce. E-commerce ► A general term used to describe the buying and selling of products or services over the Internet. ► This covers a.

E-Commerce & M-Commerce. Introduction Electronic commerce, commonly known as e- commerce, It is a type of industry where buying and selling of product.

Electronic Money Lincoln Stein Whitehead Institute/MIT Center for Genome Research.

E-Commerce Systems Chapter 8 Copyright © 2010 by the McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.

Leading Edge Innovations EWA BERESNIEWICZ-KOZLOWSKA.

E-Commerce Systems Chapter 8

Secure Electronic Transaction

BY GAWARE S.R. DEPT.OF COMP.SCI

OUR GROUP Manoj Garima Praveen.

Presentation transcript:

Markets and Channels

Advantages of Web over conventional advertising:  Advertisements are accessible 24 hours a day, 365 days a year,  Response and results can be measured immediately and interactively,  Web access is free to internet users, There are no distribution or printing fees, as result  millions of consumers can reached at the cost of a single one  Costs are the same whether the target audience is on the other side of the planet or on the same city block, and  Materials and data can be updated, supplemented or changed at any time and are therefore always up-to-date

MediaDirectional Facilitation ModeDemand for advertising Internet2-waymany-to-manylittle Telephony2-waymany-to-manynone Yellow Pages2-way many-to-manyhigh Direct Mail1-way one-to-many none, unless solicited Television1-wayone-to-many only for shopping channels Radio 1-way one-to-many none Mass market magazines 1-wayone-to-manylow to moderate Trade & special interest magazines 1-wayone-to-many moderate to high (for classifieds) Newspapers1-wayone-to-many low to moderate Billboards1-way one-to-many high for practical info, low for slogans

Options for advertising on the Web  Renting space  Having own website

Modes of Web Ads  Interactive banners  Interstitials  Multimedia ads  Contextual ads  webmercials

Services through interactive television  Participation  Shopping and banking  Communication  Video on demand

Financial services on the web  Online trading  Banking  Insurance  Loans  Mortgages

Virtual corporations  Hoteling  Telecommuting  Outsourcing

Digital payment systems  Electronic currency- DigiCash(ecash), NetCash  Credit Debit Schemes- SET (VISA, Mastercard),Netbill,NetCheque  Secure credit card transaction- CyberCash

Secure Electronic Transactions  Digital certificates  Public key encryption  Digital signatures  Connection to payment system  Operating rules

CyberCash process  Consumer shops online  Payment- cyber wallet  Encrypted payment information received by the merchant  CyberCash server unwraps information  Merchant bank and issuing bank interaction  Approval or denial