Social Software for Business Conferences

Why Do People Attend Events?

More connections mean more renewals # of new people met Very likely to renew Not at all likely to renew Somewhat likely to renew

Meeting people is hard Photo by Sasha Wolff

The place where your attendees can meet before, during, & after the event Private Branded Social Network

Integrates with most major registration providers and “home grown” solutions

Embedded as a “tab” in your event web site

Which Facebook, LinkedIn and Twitter friends are attending. Recommendations for who to meet Everyone gets a rich, customizable profile

Attendees can find people who share their interests

Within group conversations

Build a personal schedule, download hand-outs and start conversations with other attendees.

Session pages include speaker profiles, handouts, and attendee lists Each talk becomes a mini-community around the content

Attendees schedule one-on-one meetings, including reserving rooms or tables

Hosts can set and manage meetings for attendees

Sponsors and exhibitors get “virtual tradeshow booth”

Interactive map of exhibitors lets attendees navigate show floor

Full mobile experience on iPhone, iPad, Android, Blackberry

Everything can be sponsored

Perfect for multi-event and year-round membership communities

Why not just use Facebook or LinkedIn event pages?

MPI’s World Education Congress 2010 used Facebook, LinkedIn and Pathable to create event communities

# attendees who opt-in# of messages sent Data from MPI World Education Congress 2010 Private Networks Get More Engagement

Private Branded Social Network (866)

Pathable FAQs How long does it take to build and deploy a Pathable community? – In many cases, it can be as few as several days, but typically the time from contract to launch is ~2 weeks, which includes client review and design iteration. Who owns the data? – You, the customer, own the data. Pathable hosts it for you on our secure servers, but will never independently contact or market to your attendees. How long does the site work for? – Typically, a Pathable site is launched months prior to the event itself and continues to live for 1 year following (at which time, for annual events, we recommend rolling your community into the following year’s site). These timings can be tailored to your event’s needs. Why wouldn’t we just use Twitter, Facebook and LinkedIn? – Pathable offers a branded, safe community for your event that you own. You don’t get to control your brand or the sponsors or ads that appear on other services. For example, inappropriate ads, or ads for competitors might show up elsewhere. Is Pathable expensive? – No, Pathable is very affordable. In fact, in many cases, a single “Community Sponsor” can more than off-set the initial out-of-pocket costs for Pathable. Pathable has proven ROI in terms of increased attendance through social marketing tools provided and improved attendee satisfaction, which translates into increased renewals. If your attendees are coming to network, can you afford not to provide a solution?

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