1 Triton Digital Overview & Capabilities Presented to: iHome
Terrestrial Streaming 2 In-stream audio w/ synced banner ads Target by demo/gender via format, market & format In-stream audio w/ synced banner ads Target by demo/gender via format, market & format
Slacker At A Glance Market Reach 30 million registered users US and Canada Platform 70% Mobile 30% Desktop Demographic 60% Male / 40% Female 18-34: 56% 18-49: 82% 25-54: 59% Human Touch Slacker is programmed by professional DJs who interact with the music and listener High Impact Opportunities Full Day Takeover Artist Franchise Series Slacker Signature Series Custom Stations Music 13+ million songs 300+ Handcrafted Stations
Audio Ads with Synced Banners In-stream audio ad Cannot be skipped :15 & :30 formats Clickable 272x272 tile (web & mobile) iHome “Save 20%”
ParkerRaymond T Today’s Hits ’80s, ‘90s, & Today The Slacker Top Hip Hop Hits Hip Hot/R&B RedFitz Madrid Jess Wright Alternative Alternative New Country First New Rock Hits Hard Slacker The Best Content Anywhere
Page Takeover of all banner positions: 1.970x90 (or 728x90) 2.Audio Ad + 272x272 Tile 3.300x600 Page Takeovers with Audio + Page Skins
Case Study 1 – Financial Sector 7 Build awareness for a new Consumer Credit Card launch and drive deeper engagement beyond the landing page Targeted owners of competitive credit cards & new card prospects While the CTR was predictable (0.02%), users were 4.1x more likely to navigate to the advertiser’s site as a result of strong ad recall and quality targeting
The Company We Keep 8
Triton Digital Audio Ad Platform Triton Digital is leading the convergence of traditional and new media by bringing together best of breed interactive platforms that connect online and on-air media for advertisers and publishers. 9
10 Triton Digital Thank You