Triton Digital Proposal For: O’Reilly Auto Parts

Objectives Strategically target Men who perform do-it- yourself maintenance on their vehicles Drive traffic to retail locations Drive traffic to join O’Reilly Auto Parts O’Rewards program Build awareness through breakthrough added value opportunities 2

Delivery Tactics Awareness – Promote O’Reilly Auto Parts through related messaging on Triton Digital’s comprehensive network of digital audio streams Consideration – Build O’Reilly Auto Parts Membership Rewards program by utilizing Trivia and Featured links on the Triton Digital’s Loyalty Platform. Recognition – Increase awareness and recognition of O’Reilly Auto Parts by creating the “Transform my ride” Sweepstakes. –Share links to contest on O’Reilly Auto Parts website, Facebook page, Instagram, Twitter, Pinterest –Provide an option to link directly to website at the end of contest participation –Activate contest via Triton Engagement Network of 550+ sites Targetability – Reach O’Reilly Auto Parts tactical targets of M18-54 who perform do it yourself maintenance on their vehicles using Triton Digital’s a2x targeted audio network with audience segments specifically related to auto parts & repair 3

Terrestrial Radio Streamers Top Terrestrial Streamers: CBS, Cumulus, Entercom & More In-stream audio w/ synced banner ads Targeting Men

Audio Ads with Synced Banners In-stream audio ad Cannot be skipped :15 & :30 formats Clickable 272x272 tile (web & mobile) O’Reillys Auto Parts “Save $10”

Page Takeover with Skin Page Takeover of all banner positions: 1.970x90 (or 728x90) 2.300x600 3.Audio Ad + Companion Banner

Engagement Network ADVERTISERS LEADING THE SPACE 7 OVERVIEW The Triton Digital® engagement network enables you to communicate directly with loyal database members to create relevant and engaged relationships through rich content and promotions. Grab your audience's attention beyond the stream leveraging our non-audio advertising vehicles to increase your reach. We offer instant audience scale and activation reaching over 10 million confirmed database members. Every member's engagement is tracked and measured to allow you to better optimize your campaign and return on investment. ENGAGEMENT PLATFORMS Loyalty Rewards Network Contesting (UGC, PhotoSplash, Video Splash, Text Uploads) Sweepstakes REACH 1,000+ Media Brands 90 Million Monthly Display Impressions 10.4 Page Views Per Visit CONTEXTUAL TARGETING Demo Gender Geo Device Format Content Interest & Search History INVENTORY Pre-Roll IAB Display Page Sponsorships Custom Trivia Featured Links (CPC or CPM) Research & Lead Gen Survey OVER 10 MILLION CONFIRMED MEMBERS

AMP Rewards Trivia 8

Traffic Driving Trivia Engagement 9 1 The Triton Loyalty member chooses a trivia engagement and clicks on the selection. 2 A click reveals the actual trivia question and a hint button. 3 Upon clicking the hint button, a new window opens up your webpage, Facebook site or other promotional page where the participant can find the answer. The participant enters the answer on the Triton site and receives a points based reward

Trivia Example 10 Live Link 150 points

AMP Contest - Sweepstakes 11 Live LinkLoyalty Live Link

Sweepstakes/Contests 12 Custom graphics/text designed around your brand Unique URL Place it anywhere you like. –Embed the contest on its own stand-alone site –on your website –on your sponsor’s website –You can even include the contest and contest listings within our loyalty clubs

Sweepstakes Registration Info 13 Registration Info –Can include: first and last name, phone, zip, address, city, state, age, as well as custom fields such as a question or a opt in.

Sweepstakes Confirmation Page 14 Social Sharing –Our platform gives members different options to share the contest –Members can share contest for extra entries

Sweepstakes Facebook Example 15 Example of when someone shares a contest to Facebook Coupled with Facebook’s “Like” feature you can now propel your brand, further.

Sweepstakes Confirmation Page 16 Can include links to brand –Upon entering, offer a coupon, deal or freebie to get members to your site. –Include social links to your brand

Sweepstakes Follow Up 17 Follow up to include thank you text along with links to your site

18 Thank You Latricia Simpson VP, Interactive Sales & Partnerships O: