The Business of Radio RADIO NEEDED SPONSORS

The Business of Radio 1930s-GOVERNMENT REGULATES COMMERCALS

The Business of Radio

TELEVISION!!

The Business of Radio Radio stations make money selling airtime.

The Business of Radio Advertising rates vary by DAYPARTS.

The Business of Radio DAYPARTS: Morning Drive Morning Afternoon Evening Drive Night Overnight

The Business of Radio DAYPARTS: Morning DriveAAA MorningAA AfternoonA Evening DriveAAA NightB OvernightC

The Business of Radio

LEVELS OF AIRTIME SALES RETAIL LOCAL NATIONAL

The Business of Radio LEVELS OF AIRTIME SALES RETAIL: Direct sales to businesses LOCAL NATIONAL

The Business of Radio LEVELS OF AIRTIME SALES RETAIL: Direct sales to businesses LOCAL: Local Ad Agencies NATIONAL

The Business of Radio LEVELS OF AIRTIME SALES RETAIL: Direct sales to businesses LOCAL: Local Ad Agencies NATIONAL: National Ad Agencies

The Business of Radio PROMOTION DEPARTMENT To gain listeners for the station.

The Business of Radio PROMOTION DEPARTMENT Giveaways (T-shirts, bumper stickers) Concert Promotions Air Personality Appearances Contests

The Business of Radio PROMOTION DEPARTMENT STEALTH PROMOTION: A contest where the station announces a listener’s name, who then has a certain time period to call in and claim the prize.

The Business of Radio RATINGS: How many people are listening?

The Business of Radio RATINGS: How many people are listening?

The Business of Radio RATINGS: How many people are listening? Diary PPM: Portable People Meter

The Business of Radio NIELSEN AUDIO

The Business of Radio THE MOST IMPORTANT INFORMATION FOR RADIO STATIONS ARE :

The Business of Radio RATING THE MOST IMPORTANT INFORMATION FOR RADIO STATIONS ARE :

The Business of Radio RATING SHARE THE MOST IMPORTANT INFORMATION FOR RADIO STATIONS ARE :

The Business of Radio RATING SHARE THE MOST IMPORTANT INFORMATION FOR RADIO STATIONS ARE : Percentage of the size of an audience relative to ALL households that own radios.

The Business of Radio RATING SHARE THE MOST IMPORTANT INFORMATION FOR RADIO STATIONS ARE : Percentage of the size of an audience relative to ALL households that own radios. Percentage of the size of an audience relative to households who HAVE THEIR RADIO ON.

The Business of Radio Total radio households: 10

The Business of Radio Only 6 have their radios on

The Business of Radio 3 are listening to WABC WABC

The Business of Radio 2 are listening to WXYZ WXYZ WABC WXYZ

The Business of Radio 1 is listening to WWME WWME WABC WXYZ WABC

The Business of Radio WABC: 3/10=30% or a 30 Rating WWME WABC WXYZ WABC

The Business of Radio WABC: 3/10=30% or a 30 Rating WWME WABC WXYZ WABC WXYZ: 2/10=20% or a 20 Rating

The Business of Radio WABC: 3/10=30% or a 30 Rating WWME WABC WXYZ WABC WXYZ: 2/10=20% or a 20 Rating WWME: 1/10=10% or a 10 Rating

The Business of Radio WABC: 3/6=50% or a 50 Share WWME WABC WXYZ WABC

The Business of Radio WABC: 3/6=50% or a 50 Share WWME WABC WXYZ WABC WXYZ: 2/6=33% or a 33 Share

The Business of Radio WABC: 3/6=50% or a 50 Share WWME WABC WXYZ WABC WXYZ: 2/6=33% or a 33 Share WWME: 1/6=17% or a 17 Share

The Business of Radio WABC:30/50 WWME WABC WXYZ WABC WXYZ:20/33 WWME:10/17

The Business of Radio WWME WABC WXYZ WABC RATINGS!