Australian V8 Ute Racing

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The Aim: To build new business for the (CLIENT) brand through a strategic media platform with one of Australia’s highest profile motor sport categories delivering the following: Brand Exposure through mass media exposure, particularly television Promotional opportunities to stimulate floor traffic at the retail end Involvement in a series that adds personality to the brand Corporate Hospitality and V8 Ute hot laps where appropriate Opportunity for television and media placement on SEVEN Network

Why MOTORSPORT should be in the marketing mix: Motor racing is now the second most watched sport on Television in Australia - equal second with Rugby League at 22 million viewers (cumulative) for the 2008 season * Official OZTAM TV Ratings Motor Racing is now the second largest sport worldwide in television and spectator share – second only to Soccer. NASCAR in the United States has proven a touring car category can be more popular than the traditional ball sports – NASCAR is now the 2nd most watched sport in the USA Attendance at V8 Supercar events has doubled in the past 10 years Motor Racing is the third most attended spectator sport in Australia - only horse racing and AFL are bigger in attendance. (however have more events)

POSITIONING: V8 Ute’s own a very defined niche – and offer much of the benefits associated with V8 Supercars at a fraction of the investment level. The V8 Ute category delivers Australia’s heartland - Ford Vs Holden V8 plus the rural culture and urban appeal reflected in the series offers a deep pool of potential new customers. Exit Polls and TV Ratings prove the V8 Ute Series is the highest profile support category – second only to V8 Supercars in crowd and rating appeal Our key values are as follows: Entertainment, fun, larrikin, truly Australian, more urban than country in appeal, masculine and approachable.

NATIONAL and INTERNATIONAL Media : All V8 Ute series rounds are televised on free-to-air TV in Australia and New Zealand. The V8 Ute television package also airs on Fox Sports nationally, Motors TV Europe, South America, South East Asia. SEVEN NETWORK 2010 - Coverage of the V8 Ute series will go to air nationally on the SEVEN Network with a minimum of over 9 hours committed. This will include 8 x one hour post produced programmes plus live races from Clipsal, Darwin, Bathurst, and Homebush. The replay timeslot is a stand alone “V8 Utes” branded programme Saturday afternoons following the V8X Magazine style Television program on SEVEN Network. Live races part of the V8 Supercar telecast. - The TV programme will be produced by V8 Supercar’s Australia Television.

2010 CALENDAR: R1 March 11 – 14 Clipsal 500 SA NC April 16 – 18 ITM Hamilton 400 NZL (nc) R2 May 14 – 16 Winton Raceway VIC R3 June 18 – 20 Sky City Triple Crown NT R4 July 9 – 11 Dunlop Townsville 400 QLD R5 Sept 10 – 12 L & H 500 VIC R6 Oct 7 – 10 Supercheap Auto Bathurst 1000 NSW R7 Oct 21 – 24 Super GP (TBC) QLD R8 Dec 3 – 5 Sydney Telstra 500 NSW - All V8 UTE Series rounds are on the V8 SUPERCAR Level One Race program. - nc denotes Non Championship

TV Ratings: The ratings figures for the 2009 season show a marked increase over previous years ratings – due to the increased number of live races as part of the 2009 television package. Full ratings data is available however as a summary: TOTAL CUMULATIVE VIEWERS after 8 Rounds 6,350,066 viewers (based on average audience all people 18 plus – OZTAM figures in 5 Cap City and regional markets, doesn’t include FOX SPORTS, Cable, Satellite or International coverage) KEY TARGET MARKET Males 18 - 54 Absolute Core 25 – 54

THE DEMO SPLIT:

2009 TOTAL ALL ROUNDS:

CROWD FIGURES: Over 1 million spectators watched the V8 Ute Racing action on track during the eight rounds of the 2008 Yokohama V8 Ute Series. Major street events such as the Clipsal 500, Gold Coast Indy, plus the new 2009 events such as Townsville and Homebush bring all the action of motor racing direct to the fan base. These events and other iconic tracks such as Sandown and Bathurst, plus traditional “heartland” tracks such as Winton and Symmons Plains give the V8 Ute series a major profile in Australian motor sport and with crowd figures at V8 Supercar events doubling in the last 10 years, offers a serious marketing opportunity direct to an extremely loyal fan base.

V8 UTE WEBSITE HITS: Summary by Month Month Daily Avg Monthly Totals Pages Visits Sites Dec 2009 19561 1400 413 6521 12822 43428 606417 Nov 2009 17066 1132 377 5933 11333 33969 511989 Oct 2009 30180 1926 477 8622 14807 59712 935600 Sep 2009 15419 1148 323 5420 9694 34462 462581 Aug 2009 20787 1207 355 6243 11026 37426 644403 Jul 2009 24247 1579 470 7160 14595 48971 751682 Jun 2009 25455 1612 351 7065 10551 48371 763674 May 2009 21008 1590 6804 10890 49306 651253 Apr 2009 18181 923 248 5391 7457 27700 545439 Mar 2009 27457 1466 369 7007 11458 45446 851185 Feb 2009 18340 956 262 4736 7350 26791 513530 Totals 121983 455582 7237753

The Ute Culture : V8 Ute racing has broad appeal to all key demographics and has a unique appeal to the “grass roots” motor racing fan as well as the established sports professional. The unique appeal of the Ute series gives the opportunity explore key events such as the Deniliquin Ute Muster which attracts over 6,000 Ute’s. The culture of the series ensures it has a much broader appeal than just the dedicated race fan and offers many other leverage opportunities not normally associated with a motor racing base. Together with the racing audience, this offers a powerful marketing opportunity that can be tapped effectively with the right promotional additives.

A complete PR and marketing campaign supports the V8 Ute series. The PR Campaign A complete PR and marketing campaign supports the V8 Ute series. This includes regular media releases to all national motor sport publications and mainstream press outlets. Local media releases when applicable to specific racing events. An interactive website with an impressive national and international click through rate. www.v8utes.com.au On-track press conferences, driver appearances and promotional opportunities. Annual events and Networking opportunities. Promotional campaigns in store and within targeted publications Repucom Television Exposure measurements and ratings made available to commercial partners for brand evaluation and analysis

Growth of the Category: 8 x 1 Hour “V8 UTES” branded programmes – plus live races over 9 hours free to air coverage. Continued increase in spectator numbers Expansion into New Zealand with the launch of the NZV8 UTE Racing series – The series begins its third season in November 2009 and in 2010 will participate in a Trans Tasman Challenge between Australian and N.Z drivers at the Hamilton Street Race in April For the first time in 2009, V8 Utes will go to air in the South America we have just signed a 2 year deal with a new motorsport cable/satellite network. REPUCOM exposure analysis has proven that the exposure value for the category has more than doubled from 2006 to 2008, based on TV exposure at rate card value. V8 Ute and Beauts calendar distributed nationally.

THE INVESTMENT: (Add in here Investment level required and proposed payment plan)

Lets Tick the Boxes for (CLIENT): This V8 Ute package is totally integrated to deliver branding, product positioning and promotional leverage aimed at building business at the retail end. The V8 Utes 4 year agreement to appear as a key support category to the V8 Supercar series ensures long term continuity. Exposure to more than 1 million spectators on track Television exposure in excess of 5 million viewers based on previous ratings for the timeslot (not including Fox Sports, Cable or International coverage.) Free to air exposure on 2 free to air Networks, (Australia and NZ) and International exposure through Europe, Asia and South America Potential logo exposure value in excess of $1.5 million dollars at rate card value based on logo exposure independently measured.

THE PARTNERS: The Australian Ute Racing Company is owned by the 32 shareholders that each own vehicles that race in the series. The Company has been granted the category management rights for the series from the Confederation of Australian Motorsport (CAMS) for a period of 10 years. This gives the series great continuity and a long term horizon to develop a real impact for the series and the brand. Other commercial partners committed long term for the series include Yokohama, Ford, Holden, Disc Brakes Australia, Bob Jane T Marts, Rodney Jane Racing Wheels, Century Batteries, Quadrant Suspension, Pacemaker Headers. Australian Ute Racing P/L has appointed SPHERIX – a management Company owned by professional motor sport consultants Bill West and Craig Denyer to organise, administer, promote and manage the series on a six year term.

The Contacts Craig Denyer craig@v8utes.com.au 0417 600610 Bill West bill@v8utes.com.au Matthew MacKelden matt@spherix.com.au 0449 251 099 AUSTRALIAN V8 UTE RACING P/L Space 101 – Level 1, Eastside, 232 Robina Town Centre Drive Robina, QLD Australia, 4230 Ph: 07 56 689 000 Fax: 07 55 789 355