GBA Meeting 1 October 2009

Agenda Brand Statement Update [:15] Diversity Update [:10] Class Gift [:10] Real World Conversations [:10] GBS Newsletter [:5] Open Discussion [:10]

Brand Statement Update Initial Launch: Purpose: Initial feedback and buy-in Date: TBD (Aiming for week of October 19 th ) Who: 1 st and 2 nd Years Final Launch: Purpose: Rollout final product and have pin ceremony Date: TBD (Aiming for week of October 19 th ) Who: 1 st and 2 nd Years GBA

Initial Launch Rollout Introduction [Jeff Davis] Recap Lead Week (World Café, Questions, etc.) Introduce Brand Statement Team What affects the brand? [Maria Jaramillo and Ying Huang] Who are the stakeholders? Examples of bad brand etiquette involving each stakeholder Goizueta Brand Statement Ceremony [Brand Statement Team] Purpose Execution Pin Design Introduction Goizueta Oath [Brand Statement Team] Read the oath Accountability in Action [Brand Statement Team] Brand Council Introduction Increased Transparency Feedback

Gender Males = Blue Females = Red

Nationality Domestic = Red International = Blue