Your businesses Olena, Bottega Gallery Halyna, Obolon Olena, Roshen Confection Halyna, TAK Ltd Aline, Monpasie Victoria, Nova Linia Natalie, Villabajo Byka, Repriza Café Olga, Shylenko Ludmilla, Filin café Alexander, Wizz Air Nelia, Mafia restaurant

Writing your local business story Find your focus: What is most interesting? Collect information that supports the focus Develop a plan to write the story Write the story: 500 words (two pages) Or, do a 2-3 minute TV segment (Please, in English)

Microsoft Weaknesses Strengths Low search engine market share Strong brand image Low investors’ confidence Focus on research and development Robust balance sheet Threats Opportunities Intense competition Search alliance with Yahoo! Patent lawsuits Increasing adoption of cloud computing services Threat of piracy Positive outlook for worldwide IT spending Strengths Strong brand Focus on research and development Robust balance sheet Weaknesses Low search engine market share Low investors’ confidence Opportunities Search alliance with Yahoo! Increasing adoption of cloud computing services Positive outlook for worldwide IT spending Threats Patent lawsuits Intense competition Piracy Swot source: Datamonitor

Yahoo! Strengths Contribution from fee based revenue sources Wide product portfolio Weaknesses Lack of innovative products resulting in fading brand image Declining international revenues Opportunities Growing mobile advertising market New technologies Strategic acquisitions Threats Intense competition

Nokia Strengths Strong brand image Significant market position Weaknesses Weak high end products Weak presence in the US portfolio Opportunities Launch of new services Alliances and partnerships Strategic acquisitions Demand for 3G and high bandwidth infrastructure Threats Intense competition Exchange rate fluctuations

Another way to evaluate a business Michael Porter’s Five Forces: Ease of entry into the business The power of suppliers The power of buyers The power of competitors The threat of substitute products

Financial analysis Our friend the Income Statement Revenue, costs, profit. Profit margin (%) Another friend, the Balance Sheet Assets and debt

Balance sheet What a company has.Where the company got it.

Balance Sheet Assets Liabilities and Equity Short-term assets Short-term debt Long-term assets Long-term debt Equity Investors’ money Retained profit

Balance sheet equation Assets = Liabilities + Equity

Microsoft Assets Liabilities and Equity Short-term assets: $55,676,000 Short-term debt: $26,147,000 Long-term assets: $30,437 Long-term debt: $13,791 Total assets: $86,113,000 Total debt: $39,938,000 Equity: $46,175,000 L + E = $86,113,000 Numbers are in thousands: add 000’s

Financial performance Assets – Liabilities = Equity Profit/ Equity (ROE) The rate of return on invested capital.

Your sectors Name the leading companies Give a sense of size of the industry and the companies. Name the leading people Describe the health or performance of the sector. Identify the major challenges of the sector, or the companies.

Emerald City

Corporate information -- US Securities and Exchange Commission