Successful Approaches to Change Working Together to Get Things Done Dr. Christine Feurt Wells National Estuarine Research Reserve Coastal Training Program.

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Presentation transcript:

Successful Approaches to Change Working Together to Get Things Done Dr. Christine Feurt Wells National Estuarine Research Reserve Coastal Training Program Director UNE, Department of Environmental Studies Director, Center for Sustainable Communities State of the Bay Conference Portland, Maine October 13, 2015

We’re All in the Same Boat

Working Together to Get Things Done… To protect and restore the things people care about The Millennium Ecosystem Assessment

Which Way Should I Go?

Inspiring and Motivating Change The most powerful theory you will ever learn...

Diffusion of Innovations 4 Elements of Diffusion 1.The Innovation or Idea 2.Communication pathways 3.The social system within which the innovation or idea moves 4.Time

The Kaleidoscope of Expertise Working Together to Get Things Done Regulations, Ordinances & Enforcement Engineering Public Works and Wastewater Planning & Land Use Management Citizen & Business Watershed Stewardship Education & Community Outreach Science: Water Research & Monitoring Drinking/Source Water Protection Land Conservation

The Social Landscape of Watershed Protection

The steps of diffusion 1.Knowledge – Did you hear about…? 2.Persuasion – Tell me more about … 3.Decision – I’d like to try… 4.Implementation – Just do it! 5.Confirmation –Keep doing it

The 5 most powerful qualities of an idea that spreads and is used #1 Relative Advantage Will it make my life easier?

The 5 most powerful qualities of an idea that spreads and is used #2 Compatibility Does this fit my life?

The 5 most powerful qualities of an idea that spreads and is used #3 Simplicity Can I figure out how to use this?

The 5 most powerful qualities of an idea that spreads and is used #4 Trialability Can I test this out?

The 5 most powerful qualities of an idea that spreads and is used #5 Observability Are others doing this?

Sandy: The Change in the Coastal Conversation

2012 The Sandy Dialogues 2014 Partnership Wells Reserve and Jacques Cousteau Reserve in New Jersey Peer to peer learning municipal officials Road trip to New Jersey to observe recovery Road trip to Maine to share the story Observability-Relative Advantage-Compatibility-Complexity-Trialability Resources available at Wells Reserve.org

2012 The Sandy Dialogues 2014 Observability-Relative Advantage-Compatibility-Complexity-Trialability Maine officials could see lingering impacts Maine officials recognized advantages of planning Maine officials learned from counterparts in New Jersey who had similar roles and responsibilities Maine officials recognized that pre-disaster planning would make storm response more efficient, effective and economical Maine officials could try planning ideas before a storm hits. Resources available at Wells Reserve.org

Using Diffusion of Innovation Theory What kind of a Change Agent will you be? Super Heroes Rebel Magical Chosen One Secret Agent Innovator Time Lord/Intellectual