The regional wholesale market Split CEI WMF Workshop Ukraine 2011 05. – 07. OCTOBER 2011 Current market situation JOSIP POCRNJA, manager

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Presentation transcript:

The regional wholesale market Split CEI WMF Workshop Ukraine – 07. OCTOBER 2011 Current market situation JOSIP POCRNJA, manager

AREA m2 HALL Spaces for wholesale m2 28 x 50 m2 = 1400 m2 Open space - Truck sales 50 Turnover (tones) t. free space - hall free space - out 5 % ( season 0 % ) 35 % ( season 15 % )

SHAREHOLDERS , 80 €

FINANCIAL STATEMENTS FINANCIAL SITUATION revenues € € € loss € € € current liabilities (accounts payable, taxes, obligations) € € € on account of the company € € € What was done : contracts → attested payment, revenues, liquidity, solvency → improved material costs → reduced employees → 2002 – 2011 ( 14 ) ; july 2011 (12 )

FINANCIAL STATEMENTS JOSIP POCRNJA, manager Plan 2011Plan 2012 revenues expenses Loss/profit open area hall € € € €

SWOT JOSIP POCRNJA, manager producers of fruits and vegetables in the vicinity support of the City of Split and Croatian Government good location limited capacity inherited problems poor control of grey market ability to increase capacity good traffic connections tourism Development - fresh domestic products illegal sales, gray market Competitive privat WM close to us large retail chains

PLANS - PROJECTS INVEST IN :  Storage infrastructure  Quality control & standardization  Advertising  Partnerships with producers & retail groups

PLANS - PROJECTS FOCUS ON :  Needs of the customer  Consumers to prefer the local fresh food - brending - tourism  Connection between Regional wholesale market Split and green markets