1 INTERNEWS NETWORK NIGERIA ENHANSE/INTERNEWS JOURNALISM DEVELOPMENT PROGRAM

2 Development Journalism – What it does Galvanizes debate among policy makers and influential people Motivates development workers Mobilizes community action Builds popular understanding of key developmental issues (which in turn put pressure on policy makers) Serves as a prime arena for monitoring development policies Investigates, analyzes and contextualizes issues to better inform people Moves beyond stereotypical reporting, to news and stories that capture the public’s aspirations Broadens access to information that gives the public the knowledge and skills that can be applied in local situations

3 Internews Program in Nigeria Build the capacity of journalists and media institutions to produce high quality programs Improve use of the media by civil society organizations Bring “ordinary” people into the media arena – not just “experts/leaders” Improve news media coverage of issues within ENHANSE thematic program areas (HIV/AIDS, FP/RH, CS, Basic Education.) Raise the level of public dialogue on health and social sector issues

4 Key Indicators Number of journalists trained Number of people reached with news and information Number of institutions given TA Number of media owners and top executives engaged Number of stories produced (electronic) and written (print) by trained journalists with technical support from Internews Number of stories aired/published Public awareness of health and social sector issues Success stories resulting from intervention

5 Tracking Key Indicators—the easy part

6 Tracking key Indicators -The challenging part 1. Measuring awareness level of people on issues promoted Current Practice: Commissioning impact surveys to measure the awareness level of people on issues promoted – changes levels is then compared to baseline information. Note: There are many actors on the stage, so change may not be as a result of your intervention alone

7 Tracking key Indicators - The challenging part - Cont. 2. Improvement in Journalism skills and knowledge of issues promoted Current Practice: Pre and Post test during workshops Comparing stories written before, after training and mentoring journalists Commissioning targeted survey of trained media professionals to determine change in attitude compared to baseline information

8 Tracking key Indicators - The challenging part - Cont. 3. Success Stories as a result of intervention Current Practice: Equipment and travel grants to journalists for outstanding performance. A journalist winning a national or institutional award of excellence in journalism - like the Nigerian Media Merit Award, NMMA. Through feedback from journalists on audience responses to and during programs or news stories. From our interaction with media houses on audience reactions to news stories and or programs.

9 Tracking key Indicators—The challenging part—Cont. 4. Audience reached with news and information Current practice: Relying on information from media houses - Number of states reached (radio) and circulation (print) Commissioning impact surveys to show media habits of people, their source (s) of information and types of information Note: These sources are heavily flawed as the number of people reached cannot be statistically proven, but that’s all we have for now

10 Tracking key Indicators - The challenging part - Cont. 4a.Audience reached with news and information - Cont. Desired Direction: Comprehensive audience research by media houses Collaboration of all media development organisations to define statistically proven methods

11 Tracking key Indicators - The challenging part - The Experiment

12 What Next ? We Need Ideas on the Best Way Forward