Glocal Social Gaming! The next big thing Presented by Alok Kejriwal CEO - Games2win - India

2 Games2win in one slide Is a casual gaming company that owns over 500+ flash and 40+ mobile games We publish these games on our portals - games2win.com & gangofgamers.com and on the iTunes and Android app stores. We entertain approx 20 million unique users a month (comScore April 2012 data). Mobile Game downloads now exceed 10+ million. Games2win is Mumbai (India) based with offices in San Francisco, Delhi and Bangalore We are venture funded by Clearstone/Silicon Valley Bank

As a Games Company, we had a problem: Many of our games were ‘drifting’ sideways in traffic and plays. Yes, we had not made ‘Angry Birds’, but we thought we deserved more game plays. Creating more games or changing old games was not the solution. 3

4 Location had become a major ‘game’ in itself We looked outside for inspiration & found:

We looked inside & found: Our Game leader boards sucked 5

We had an Inspiration!!! Why not MASH up leader boards and locations and create a new reason to play games? 6

We created 7

How Appucino works.. 8 A player starts playing an Appucino powered game

How Appucino works 9 After the game level is over, the player gets a CAPTURE prompt

How Appucino works.. 10 Players from all the world use their scores to capture their favourite locations!

How Appucino works.. 11 Each time a user loses a captured locations, he is notified to go back and claim it!

A battleground is created amongst gamers, and a virtuous cycle of engagement takes over! What is the Appucino magic? 12

Appucino’s Core philosophy #1 In today’s digital age why are location based apps restricted to places near me? If we can travel anywhere with the click of a button, why shouldn’t I Capture the Merlion while sitting in Mumbai? 13 APPUCINO CAPTURE IT! Location is for anyone, anywhere!

Appucino’s Core philosophy #2 Engagement can be increased without making any changes to the game! Instead we ‘add’ a few lines of code to the existing game (via an SDK) and that creates instant Appucino Magic! 14 + Every game has hidden potential

15 A few months and 7 games later, we have strong proof of concept!

Key results and learning’s: 16 Appucino engaged a much higher % of users than traditional leader boards did Appucino improved the time spent in our 1st game by 40%! Appucino’s effect varied, with better performance levels on quick snacky games as compared to long level based games

Turning insight to action: 17 We wanted everyone to benefit from our learnings, so we turned Appucino into an SDK for Android and Flash game developers We continue to build location based competition features on Appucino by finding new ways to engage our users!

Summary: Think of what what you can do beyond just game plays Leverage ‘engagement’ tools such as leader boards to the fullest. MASH UP what people like to do (Checking in, location mapping etc and used them in your games and apps) Make the solution a platform and an SDK so that it becomes massively adopted! 18

19 BREW MASTERS Mahesh K – COO Alok Kejriwal – CEO Vivek Manghnani The Core Team + 87 others