PUBLICITY

 Freshers’ Fairs  Social media  Web training   Designing publicity  Press releases AIMS OF THIS WORKSHOP

 Freshers’ Fair – Wed 23 rd Sept 10-4pm  Refreshers’ Fair – Wed 20 th Jan 10-4pm  Freshers’ Fair is the first point of face 2 face contact with potential members  Highest membership sign up for the year FRESHERS’ FAIRS

Time ScaleTaskResponsibleDone BeforeFind out dates/time of fair Book a stall Plan first activity/event Source ‘giveaways’ Create rota for team to run stall Design publicity - posters/flyers/banner Send flyers to VACO for printing Plan stall decoration Attend briefing meeting On the DayArrive on time Set up stall Check you have all materials Clear up AfterContact students who showed interest Team debrief FRESHERS' FAIR CHECKLIST EXERCISE

 Social media is a fantastic way to communicate with your members.  Facebook, Twitter, Tumblr, Google+, YouTube, etc  All Society generic accounts for social media must be ‘UCSU XXXX Society’  Public and permanent SOCIAL MEDIA

 You are the ‘public face’ of the student body  ‘liking’, ‘sharing’ and favouriting’ a post is likely to be constructed as showing support for the post, therefore sharing the values and views of that individual or organisation. Whether in a personal or a professional capacity, social media must not:  Bring the Students’ Union into disrepute  Breach confidentiality SOCIAL MEDIA POLICY

 Write a social media post EXERCISE

 Edit your homepage  Create a hyperlink  Create an event  Check your membership database  your membership  Create a poll/survey WEB TRAINING

 Uni intranet  Mini-site

DESIGNING PUBLICITY  Societies Federation logo  Society logo  Date, location, time,  Mini-site url,  Facebook page, Twitter, address,  If the event is at the Zee or The Hub then include this logo also.

 Shout about your achievements!  Internally or locally  testupdate.html?id=16 PRESS RELEASES

 Create a press release EXERCISE

GENERAL  Photography and video  Photocopying

 Societies Federation President Hannah-Marie Hill  Volunteering & Activities Coordinator Casper Beade Rioseco  Head of Student Engagement Mike Riley  Business Development Manager Richard Askey ANY QUESTIONS?