Myrna Sislen – Middle C Music Pete Gamber – Alta Loma Music Mike Guillot – Mississippi Music Inc. Gayle Beacock – Beacock Music

What products did you really like at the show? How will they fit into your product mix? Replace? Complement existing? Add new line / Add new category?

Were you planning to look at / purchase them at the show? Yes? Did you already have a plan to sell them in your store? No? How do you plan to sell them?

How do you create a Sales / Marketing plan? Who is involved? What input do you seek? What goals do you set? How do you measure goals?

Share a success story! Share a story that was not so successful

Taking on a New Product Line Give us a checklist Who needs to be involved? How do you work with new manufacturer / supplier? How do you get product training?

Open Discussion Questions? Final Thoughts

Here are four takeaways from this session. Bring these ideas to back to your business and see what results you generate! Takeaway 1: Takeaway 2: Takeaway 3: Takeaway 4: Top Four Takeaways