1 LIFE+ communication Presentation at LIFE+ Kick-off meeting Warsaw, 13 January 2011

January Contents of presentation External communications team LIFE communication tools Your project’s communication

January External Communications Team

January Role of the CoT AEIDL Communications Team EC ASTRALE Monitoring Team Beneficiaries Assisting the EC with LIFE communications  to facilitate transfer of experience and know-how  to promote the LIFE programme to the general public  based on information provided by monitors and beneficiaries Providing communication assistance to beneficiaries

January Communications Team: organigramme Coordinator Ref. Persons - Env. Pol & Governance - Nat & Biodiversity -Info & Com Editorial Pool of 7 journalists Production Webmaster Graphic & web design/ Layout Dissemination Knowledge Transfer Facilitator (dissemination of results) InfoDoc Information Analyst Database Manager Assistant

January What does the CoT do: LIFE communication tools 1.WebsiteWebsite 2.LIFEnewsLIFEnews 3.Thematic brochuresThematic brochures 4.Best projects brochureBest projects brochure 5.Project databaseProject database 6.New projects compilationNew projects compilation 7.General dissemination material 8.Multimedia archive 9.Communication assistance to projects (e.g. factsheets)Communication assistance to projects (e.g. factsheets) For more information (including advice for good project communication) see also your “LIFE+ Welcome package”, that was sent to you on the LIFE USB stick.

January Your project’s communication

January Why communicate? improve participation of relevant stakeholders share knowledge and experience achieve synergies with other projects promote yourself and your product

January Communication requirements Common provisions (CP) and contractual obligations

January Visibility (CP §13.1) Publicise project and its results Acknowledge the support given by the Community in all documents and media:  books,  brochures,  press releases,  videos, software,  audio-visual material Details to be given in each activity report

January Website (CP §13.4) Create a new or use an existing website  should be online the latest 6 months after project start and kept for at least 5 years after project end  shall be regularly updated disseminate project activities, progress and results Web address must be indicated in the reports

January LIFE logo (CP §13.2,13.3, 13.8)LIFE logo should appear on all documents, media and durable goods LIFE+ Nature projects shall also use the Natura 2000 logo However  LIFE logo may not be referred to as a certified quality label or eco-label Please note: products not bearing the logos are considered ineligible costs (CP §26)

January Notice boards (CP §13.5) Erect and maintain notice boards describing project  display at strategic places accessible  carry LIFE (Nature 2000) logo

January Layman’s report Contractual obligation: In electronic and paper format To present the project, its objectives, its actions and its results to a general public For decision-makers and non-technical parties 5-10 pages In English and in the beneficiary’s language

January After-LIFE communication and conservation plans Contractual obligation for ENV&POL, INF&COMM and BIO projects: as a separate chapter of the final report in paper and electronic format sets out plans for continued dissemination and communication of results after the project’s end in the project's language and (optionally) in English

January Further requirements Events  Inform Commission of and invite to all seminars and public conferences (at least 3 weeks in advance) Audio-visual material (CP§13.9.)  The EC shall not be considered “co-producer”  Credits shall include an explicit and readable mention of the LIFE support (e.g. “With the contribution of the LIFE financial instrument of the European Union”)  Non-exclusive rights are granted to the EC to reproduce, dub, distribute and use any audio-visual documents produced by the project

January Last but not least

January Use the external communications team! Send them:  News of your project  Meetings and events  Prizes the project has won, etc. Products (in e-format)  Photos (captions, credits)  DVDs  Guidelines and recommendations  Newspaper clippings, etc. To be uploaded on the LIFE website or database

January Contact the Communications Team Please do not hesitate to contact the CoT directly Tel.: +32 (0) …. As always, with a copy to your ASTRALE monitoring team.