Bulletin Boards not Books Writing For the Web Presented By Steven Niedermeyer, City of Bellingham Web Systems Analyst

Topics Knowing your audience Writing to your audience Visuals Case Studies Reference Materials

Knowing Your Audience Web browsing behavior – Speed! Scanning, Skimming, and Searching

Knowing Your Audience Very Diverse Demographics Language Experience Roles Etc.

Writing to Your Audience Speed Less is more Structure content Streamline selection CityIQ Online Map Viewer allows you to search for Bellingham-area information and create custom maps which include aerial photos, property boundaries, location of utility services and much more. Launch CityIQ online map viewer, training videos, frequently asked questions, map layers.Launch CityIQ online map viewertraining videosfrequently asked questionsmap layers CityIQ Online Map Viewer Search Bellingham-area information and create maps: Open CityIQ Training videos Frequently asked questions

Writing to Your Audience Language Use common terms Avoid acronyms Use short sentences Write to an 8 th grade level

Writing to Your Audience Experience Leverage common knowledge and skills Optimize for specialized tasks

Writing to Your Audience Content for the Audience Provide relevant content for key audiences Filter audiences through portal pages

Visuals Photos and other graphics Quality Consistent Connected

Visuals Quality Photographs

Visuals Consistent Photographs

Visuals Connected Photographs

Visuals Quality Graphics

Visuals Consistent Graphics

Visuals Connected Graphics

Case Studies Parking Services

Case Studies Water Conservation

Reference Materials Letting Go of the Words by Janice Redish Don’t Make Me Think by Steve Krug Social Marketing by Kotler/Roberto/Lee