General remarks Goal of the presentation Illustration of the business in a concise way Visual support for your pitch The prompts and tips should be addressed verbally during your presentation but you don’t have to answer these questions on your slide – instead support / visualize the main points Style Keep the text elements as short as possible and as long as necessary Use visual elements (pictures, graphs) continously to make your business memorable and easy to understand General remarks 1

VISION – Social venture overview Show us why your venture exists and what you hope it will achieve. Prompts Consider the following questions as you build this slide: What is your team’s long-term vision for this venture? What is your venture’s core value proposition? What motivated your team to take on this challenge? What is your venture’s current status? Tips Show us that your team: Has a clear, inspired vision Is passionate and committed Social Blueprint Building Blocks: Anchor Purpose, Value Proposition 2

OPPORTUNITY Define and quantify the social problem that your venture addresses. Prompts Consider the following questions as you build this slide: What unmet need does your venture address? What social problem does your venture propose to solve? What is the scale or magnitude of this problem? Why is it worth solving? What is the size of the customer market? Based on the customer market, what is the economic opportunity? Tips Show us that your team: Has a deep understanding of the problem at hand Links a social problem to an economic opportunity Uses accurate, meaningful numbers (when appropriate) Social Blueprint Building Blocks: Value Proposition, Magnitude, Stakeholder 3

SOLUTION Explain your innovation and show us what makes you different and better. Prompts Consider the following questions as you build this slide: What product or service does your venture offer? Who is the first customer? What is your venture’s core value proposition? What is the product or service roadmap? (e.g. What are the key milestones in the development of your product or service?) Have you tested a minimum viable product (MVP)? What traction have you gained? What have you learned? Tips Show us that your team: Offers an innovative solution to address the opportunity at hand Draws on stakeholder insights to inform the design of your solution Social Blueprint Building Blocks: : Value Proposition, Key Activities, Key Partners, Key Resources, Differentiation, Channels 4

SOCIAL IMPACT Explain how you will generate and measure positive social impact. Prompts Consider the following questions as you build this slide: Social Impact Assessment (SIA) What is your venture’s social value proposition? (Use Theory of Change and Impact Value Chain methodologies.) Which social impact indicators will you use to measure success and change? How will you track these indicators alongside normal business operations? What is your legal form and how does it support your vision? Tips Show us that your team: Prioritizes social impact alongside financial returns Establishes clear, measurable goals and metrics Social Blueprint Building Blocks: Anchor Purpose, Value Proposition, Key Activities, Magnitude 5

MARKET Show the context in which your venture operates. Prompts Consider the following questions as you build this slide: In what market does your venture operate? Is the market established or nascent? What are the growth trends? How big is the market and what portion of it will you address? What are the key market drivers? Who are your current and/or potential competitors? Tips Show us that your team: Understands the options currently available to your customers Knows what you need to win in this market Social Blueprint Building Blocks: Magnitude, Differentiation 6

COMPETITVE ADVANTAGE Convince us that your team has what it takes to win. Prompts Consider the following questions as you build this slide: Who or what are your key competitors? What are your key sources of competitive advantage? How will you develop, sustain and defend these advantages over time? Tips Show us that your team: Understands how to compete Has developed an ownable, defensible solution to a clearly defined customer need Can clearly explain the categories in which your solution is the same vs. better than the competition Social Blueprint Building Blocks: Differentiation 7

FINANCIAL IMPACT Explain your financial model and demonstrate that your venture is viable. Prompts Consider the following questions as you build this slide: What is your venture’s business and revenue model? What are your venture’s main cost drivers? Based on defensible assumptions, what are your projected revenues and costs? (Near-term and long-term based on your product/service roadmap.) What are your venture’s margins and unit economics? Tips Show us that your team: Generates income as you deliver your value proposition Understands how your cost and revenue drivers will shift over time Clearly states assumptions and presents realistic financial projections Social Blueprint Building Blocks: Anchor Purpose, Value Proposition, Key Activities, Magnitude 8

GO-TO-MARKET STRATEGY Show how you will engage with and deliver value to your customers. Prompts Consider the following questions as you build this slide. Who is your first customer? Who is your ideal customer? What channels will you use to deliver value to your customers? Which key partners and resources are necessary to launch your venture? Describe your customer acquisition strategy and costs Describe your “marketing mix” (4 P’s): Product; Promotion; Pricing; Place *If you have already launched your venture, please include a summary of your traction to date. Tips Show us that your team has: Developed a coherent and integrated marketing plan Anticipated how the elements of this plan will evolve over time Social Blueprint Building Blocks: Key Activities, Key Partners, Key Resources, Channels, Costs, Revenue Streams 9

STAKEHOLDERS Demonstrate a clear understanding of your venture’s key stakeholders. Prompts Consider the following questions as you build this slide: Who are your venture’s key stakeholders?* What are their profiles? Which of their problems needs to be addressed? How does your venture’s value proposition benefit these stakeholders? How will your venture interact with these stakeholders? *In addition to customers, this may include other beneficiaries, partners, employees and investors. You do not need to describe every group in this slide, as you will have opportunities to do so later in the deck. Tips Show us that your team: Understands your customer and how your venture creates value for him/her Anticipates the impact that your venture will have on other key stakeholders Social Blueprint Building Blocks: Value Proposition, Stakeholder, Stakeholder Relationships, Key Partners 10

TEAM Convince us that you are the right team to lead this venture. Prompts Consider the following questions as you build this slide: Who are the key members of your team? What is their level of engagement and commitment? Why is your team best suited to solve this problem? Where is your team lacking in skills or experience? Who are your advisors, mentors, and/or board members? How do they add value to your team? How do your core values support your vision and translate into competitive advantages? Tips Show us that your team is: Passionate, capable, skilled and resourceful Flexible and open-minded Balanced Social Blueprint Building Blocks: n/a 11

NEXT STEPS Show us how you will move your venture forward. Prompts Consider the following questions as you build this slide: What are the potential risks and externalities associated with your venture? How will you mitigate them? What are your biggest open questions? How will you address them? What are your immediate next steps? What specific resources, expertise, and funding are you seeking? Tips Show us that your team: Is resourceful and focused on execution Has made meaningful progress since the previous round Prioritizes and sets clear, actionable goals Is prepared to address potential risks and consequences Social Blueprint Building Blocks: n/a 12

APPENDIX (OPTIONAL) Teams may use an appendix to support the information in the main deck. Judges will consider up to 5 additional slides. There are no parameters on the content of the appendix. Depending on the team, relevant slides may include: Description of Minimum Viable Product or Prototype(s) Competitive analysis Brand architecture Stakeholder insights Potential investors/funders Detailed financial projections Social Blueprint Building Blocks: n/a 13