Social Cognition [Instructor Name] [Class Section Number]

Overview Introduction Simplifying our Social World Making Predictions Hot Cognition – Activity Automaticity Priming Activity Prejudice Activity Attitudes

Warm-up Activity Schemas How do you act…  On a first date?  Studying in the library?  Around a new roommate?  With a new business associate?  At a gym? How do you know how to act?

Overview Introduction Simplifying our Social World Making Predictions Hot Cognition – Activity Automaticity Priming Activity Prejudice Activity Attitudes

Simplifying Our Social World Schema Ourselves Others Objects Events

Simplifying Our Social World Heuristics  Representativeness  Availability

Overview Introduction Simplifying our Social World Making Predictions Hot Cognition – Activity Automaticity Priming Activity Prejudice Activity Attitudes

Making Predictions First impressions?

Making Predictions Problems with predictions  Planning Fallacy

Making Predictions Affective Forecasting: Problems with predictions  Impact Bias  Durability Bias

Overview Introduction Simplifying our Social World Making Predictions Hot Cognition – Activity Automaticity Priming Activity Prejudice Activity Attitudes

Hot Cognition Hot Cognition - Mental processes that are influenced by desires and feelings.

Hot Cognition Write about…  Your best birthday  The best gift you ever received  Your biggest achievement Mood-Congruent Memory

Overview Introduction Simplifying our Social World Making Predictions Hot Cognition – Activity Automaticity Priming Activity Prejudice Activity Attitudes

Automaticity Automatic behavior  Chameleon effect  Priming Priming  Stereotypes

Overview Introduction Simplifying our Social World Making Predictions Hot Cognition – Activity Automaticity Priming Activity Prejudice Activity Attitudes

Priming Pillow Night Comforter Bed Stars Night-Light Slumber Shut-eye Quiet Moon Dark Alarm clock Tired Drowsy Nap 1)Was the word quiet in the list? 2)Was the word bed in the list? 3)Was the word teddy bear in the list? 4)Was the word dark in the list? 5)Was the word sleep in the list?

Overview Introduction Simplifying our Social World Making Predictions Hot Cognition – Activity Automaticity Priming Activity Prejudice Activity Attitudes

Activity Are you a prejudiced person?

IMAGINE….

Imagine yourself...

Are you prejudiced?

Overview Introduction Simplifying our Social World Making Predictions Hot Cognition – Activity Automaticity Priming Activity Prejudice Activity Attitudes

Psychological tendency expressed with some degree of favor or disfavor Explicit vs. Implicit Measurements  Implicit Association Test  Evaluative Priming Task

Photo Attribution Slide 1 Photo Credit: Ashley Campbell Photography Slide 3 Photo Credit: roncaglia Slide 4 Photo Credit: mxlanderos Slide 4 Photo Credit: YoNoSoyTu Slide 4 Photo Credit: jayallen > Slide 8 Albuquerque, New Mexico police department Slide 9 Photo Credit: Pragmagraphr Slide 10 Photo Credit: srgpicker Slide 10 Photo Credit: Montage Communications Slide 12 Photo Credit: ** RCB ** Slide 12 Photo Credit: Jeffrey Beall Slide 13 Photo Credit: A30_Tsitika Slide 13 Photo Credit: minxlj Slide 15 Photo Credit: Susan Sermoneta Slide 21 Photo Credit: Robert Thomson Slide 22 Photo Credit: Sydney Uni Slide 23 Photo Credit: pedrosimoes7 Slide 24 Photo Credit: Barack Obama Slide 25 Photo Credit: practicalowl Slide 28 Photo Credit: World to Table Slide 28 Photo Credit: eskimo_jo