Intro to Business & Technology Mrs. Guined

 Window Displays – Why are they important?  7 Tips for Creating a Display  Assignment – Window Displays

 Attract New Customers ◦ First point of contact between a customer and store ◦ It defines the store and gives an idea of what the store is all about to the customer. ◦ It determines whether the customer will walk into the store or walk away from it. Seasonal Items Special Sales

 Start with a theme ◦ Valentine’s Day – “How to Mend a Broken Heart” ◦ Seasons ◦ Movie and Literature ◦ Arts and Designs ◦ Technology  Use details to tell the story Got any ideas?

 Establish the eye line from street level  Put most important items at eye line

 Don’t limit yourself to the obvious  Use surprise as focal point

 Grab attention from other side of street  Use as focal point

 Avoid clutter – Don’t use too many products  Use a mass quantity of one product  BRAINSTORM What could a store that specializes in tennis equipment do during Christmas? HINT

 Try to update once a month  Small things matter! ◦ Changing just a little bit of the display helps to update as well

 Be aware of shadows  Spotlight for focus  Leave on after store closes

 Window Displays are IMPORTANT  Be sure to utilize the 7 Tips of Window Displays to GRAB ATTENTION!

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 Decide on specialty store  Draw your Window Display  Follow 7 tips!! Type a one-page Summary ◦ Paragraph 1 – Tell me about store ◦ Paragraph 2 – Explain how you use each of the 7 Tips in your display ◦ Paragraph 3 – Describe a real window display you’ve seen and explain how it grabbed your attention  Staple your FULL COLOR drawing to the front of your paper and turn in tomorrow at the end of class