The Future of Global Tourism The environment today –Vulnerability –Resilience –Reclamation
Travel Today Demand - Change in consumer behavior –Travel Supply – Competition
Issues of Concern Security –Top priority of travelers today Safety –Health –Crime
Issues of Concern Facilitation –Visa requirements –Administrative guidelines –Departure tax Eco-tourism –The fastest growing segment of the industry
Issues of Concern Currency exchange –Requirement for exchange Culture –Culture vs. commondization Technological advances –The internet
Tourism Planning for the Future Collaboration between public and private sector Regional collaboration Marketing Sustainability
How do we Compete? Formulation of strategies designed to take advantage of the forces driving change in the environment –The new tourist –Luring the “ideal” visitor The co-alignment principle –Analysis of the destination strongest appeal –Strategic choice
Strategic Choice Competitive methods –Core competencies –Adding value –Forces driving change
The Co-Alignment Principle –The Co-Alignment Principle Destination Performance Destination Structure Environmental Events Strategy Choice/ Competitive Methods
The Future of Global Tourism