National Nutrition Council Strategic Plan Revised Strategic Directions Go NNC! Let’s hit our 2016 targets together! GROUP 3

MFO 2. Nutrition capacity building services for LGUs and other stakeholders Intensify focused information communication – To accelerate the practice of proper nutrition among the various target groups Indicator 1: Behavior Change Communication Plan using multi-media platform developed and implemented focusing on breastfeeding, complementary feeding, handwashing and iron supplementation (plan to include formative research, baseline study, national launch, monitoring and evaluation, collateral materials, media exposures) YearTargetsRecommendations Formative research conducted 1 Communication plan formulated Communication plan implemented every year Modify to focus on NGF, integrate in the NGF Communication Plan

MFO 2. Nutrition capacity building services for LGUs and other stakeholders Intensify focused information communication – To accelerate the practice of proper nutrition among the various target groups Indicator 2: School-based promotion of the Nutritional Guidelines for Filipinos (NGF) a. Public elementary schools provided with information, education, and communication (IEC) materials on the Nutritional Guidelines for Filipinos YearTargetsRecommendations 2011To be determined All central ES 25% of PES ----Exhibit Materials Focus on central ES (2014) Include in the regional targets using funds allocated for promotion in the region

MFO 2. Nutrition capacity building services for LGUs and other stakeholders Intensify focused information communication – To accelerate the practice of proper nutrition among the various target groups Indicator 2: School-based promotion of the Nutritional Guidelines for Filipinos (NGF) b. Number of copies of various IEC materials distributed YearTargetsRecommendations schools in 300 convergence municipalities % of _______ 10 posters per target school 1 exhibit mats per target school % of _______ school 10 posters per target school 1 exhibit mats per target school % of _______ 10 posters per target school 1 exhibit mats per target school

MFO 2. Nutrition capacity building services for LGUs and other stakeholders Intensify focused information communication – To accelerate the practice of proper nutrition among the various target groups Indicator 3: Community-based promotion of the NGF a. Day care centers provided with IEC materials on the NGF (will request DSWD funding) YearTargetsRecommendations 2011All day care centers 25% of the total DCCs Pursue

MFO 2. Nutrition capacity building services for LGUs and other stakeholders Intensify focused information communication – To accelerate the practice of proper nutrition among the various target groups Indicator 3: Community-based promotion of the NGF b. Barangays provided with IEC materials on the NGF YearTargetsRecommendations % %Continue %Continue %Continue

MFO 2. Nutrition capacity building services for LGUs and other stakeholders Intensify focused information communication – To accelerate the practice of proper nutrition among the various target groups Indicator 3: Community-based promotion of the NGF c. Number of copies of various IEC materials distributed YearTargetsRecommendations , , , ,344NGF 1 per target LGU 2015To be determined 2016

MFO 2. Nutrition capacity building services for LGUs and other stakeholders Intensify focused information communication – To accelerate the practice of proper nutrition among the various target groups Indicator 4: Regions with local mass media campaign YearTargetsRecommendations continue continue continue

MFO 2. Nutrition capacity building services for LGUs and other stakeholders Intensify focused information communication – To accelerate the practice of proper nutrition among the various target groups Indicator 5: Manuscript of broadcaster’s manual developed YearTargetsRecommendations continue 20151continue 20161continue

MFO 2. Nutrition capacity building services for LGUs and other stakeholders Intensify focused information communication – To accelerate the practice of proper nutrition among the various target groups Indicator 6: Community radio station (Nutriskwela) established and operational YearTargetsRecommendations (existing) 10 (new) Upgrading of transmission power/equipments increase no. of radio station (new) (new)

MFO 2. Nutrition capacity building services for LGUs and other stakeholders Intensify focused information communication – To accelerate the practice of proper nutrition among the various target groups Indicator 7: Exposure time (in minutes) of key messages on the NGF, EBF, CF and others based on surveys and studies in the national broadcast media a. 15-seconder radio spot at 5 spots/day/station for 12 months for 5 stations YearTargetsRecommendations , , , ,563 Increase target stations from 5 to ,563 continue ,563 continue

MFO 2. Nutrition capacity building services for LGUs and other stakeholders Intensify focused information communication – To accelerate the practice of proper nutrition among the various target groups Indicator 7: Exposure time (in minutes) of key messages on the NGF, EBF, CF and others based on surveys and studies in the national broadcast media b. 30-minute nutrition segment/week/station (Radyo Mo sa Nutrisyon) for 51 weeks in 1 top-rating radio station YearTargetsRecommendations 20111, , , ,530continue 20151,530continue 20161,530continue

MFO 2. Nutrition capacity building services for LGUs and other stakeholders Intensify focused information communication – To accelerate the practice of proper nutrition among the various target groups Indicator 7: Exposure time (in minutes) of key messages on the NGF, EBF, CF and others based on surveys and studies in the national broadcast media c. 30-minute exposure/episode of Katumbas ay Biyaya for 52 episodes YearTargetsRecommendations 20111, , , ,560continue 20151,560continue 20161,560continue

MFO 2. Nutrition capacity building services for LGUs and other stakeholders Intensify focused information communication – To accelerate the practice of proper nutrition among the various target groups Indicator 7: Exposure time (in minutes) of key messages on the NGF, EBF, CF and others based on surveys and studies in the national broadcast media d. 15-seconder TV spots at 3 spots/day/station for 6 months for 6 top-rating TV stations YearTargetsRecommendations 20111, , , ,369continue 20151,369continue 20161,369continue

MFO 2. Nutrition capacity building services for LGUs and other stakeholders Intensify focused information communication – To accelerate the practice of proper nutrition among the various target groups Indicator 7: Exposure time (in minutes) of key messages on the NGF, EBF, CF and others based on surveys and studies in the national broadcast media e. 30-minute/episode 15 nutrition segment/week for 36 weeks in cooperation with ABS-CBN Foundation, Inc (AFI) YearTargetsRecommendations 20111, , , ,320 replicate DVD copies of Why Not Phase 1 and 2 for distribution to all PES and HC 20151, ,320

MFO 2. Nutrition capacity building services for LGUs and other stakeholders Intensify focused information communication – To accelerate the practice of proper nutrition among the various target groups Indicator 8: Special events organized a. National and regional Buntis Congress YearTargetsRecommendations Reduce target to 4 buntis congress Reduce target to 4 buntis congress Reduce target to 4 buntis congress

MFO 2. Nutrition capacity building services for LGUs and other stakeholders Intensify focused information communication – To accelerate the practice of proper nutrition among the various target groups Indicator 8: Special events organized b. Celebration of Nutrition Month (national and regional) YearTargetsRecommendations continue increase budget for the conduct of special events in all regions

MFO 2. Nutrition capacity building services for LGUs and other stakeholders Intensify focused information communication – To accelerate the practice of proper nutrition among the various target groups Indicator 9: Support to mass media campaigns at national and regional levels a. Media pool organized at the national level and in all regions YearTargetsRecommendations continue

MFO 2. Nutrition capacity building services for LGUs and other stakeholders Intensify focused information communication – To accelerate the practice of proper nutrition among the various target groups Indicator 9: Support to mass media campaigns at national and regional levels b. Speaker’s Bureau and Quick Response Team organized at the national level and in all regions YearTargetsRecommendations organize pool of speakers to promote good nutrition through mass media Continue Continue

MFO 2. Nutrition capacity building services for LGUs and other stakeholders Intensify focused information communication – To accelerate the practice of proper nutrition among the various target groups Indicator 10: Development, production, and distribution of various IEC materials in connection with Nutrition Month, NNC and PPAN a. Prototype designs for Nutrition Month collateral materials YearTargetsRecommendations produce IEC materials and disseminate prior to NM (March) produce IEC materials and disseminate prior to NM (March) produce IEC materials and disseminate prior to NM (March)

MFO 2. Nutrition capacity building services for LGUs and other stakeholders Intensify focused information communication – To accelerate the practice of proper nutrition among the various target groups Indicator 10: Development, production, and distribution of various IEC materials in connection with Nutrition Month, NNC and PPAN b. Various IEC materials for community, schools, hospitals and workplace YearTargetsRecommendations continue fast track printing

MFO 2. Nutrition capacity building services for LGUs and other stakeholders Intensify focused information communication – To accelerate the practice of proper nutrition among the various target groups Indicator 10: Development, production, and distribution of various IEC materials in connection with Nutrition Month, NNC and PPAN c. PPAN document abridged version YearTargetsRecommendations , ,400 (updated version) ,400 continue

MFO 2. Nutrition capacity building services for LGUs and other stakeholders Intensify focused information communication – To accelerate the practice of proper nutrition among the various target groups Indicator 10: Development, production, and distribution of various IEC materials in connection with Nutrition Month, NNC and PPAN d. PPAN document, full version YearTargetsRecommendations

MFO 2. Nutrition capacity building services for LGUs and other stakeholders Intensify focused information communication – To accelerate the practice of proper nutrition among the various target groups Indicator 10: Development, production, and distribution of various IEC materials in connection with Nutrition Month, NNC and PPAN e. PPAN flyer YearTargetsRecommendations 20115, ,000 continue

MFO 2. Nutrition capacity building services for LGUs and other stakeholders Intensify focused information communication – To accelerate the practice of proper nutrition among the various target groups Indicator 10: Development, production, and distribution of various IEC materials in connection with Nutrition Month, NNC and PPAN f. NNC flyer YearTargetsRecommendations 20112, ,

MFO 2. Nutrition capacity building services for LGUs and other stakeholders Intensify focused information communication – To accelerate the practice of proper nutrition among the various target groups Indicator 10: Development, production, and distribution of various IEC materials in connection with Nutrition Month, NNC and PPAN g. NNC annual report YearTargetsRecommendations continue

MFO 2. Nutrition capacity building services for LGUs and other stakeholders Intensify focused information communication – To accelerate the practice of proper nutrition among the various target groups Indicator 10: Development, production, and distribution of various IEC materials in connection with Nutrition Month, NNC and PPAN h. Nutrition Month report YearTargetsRecommendations continue

MFO 2. Nutrition capacity building services for LGUs and other stakeholders Intensify focused information communication – To accelerate the practice of proper nutrition among the various target groups Indicator 10: Development, production, and distribution of various IEC materials in connection with Nutrition Month, NNC and PPAN i. LCE kit YearTargetsRecommendations , ,000 continue

MFO 2. Nutrition capacity building services for LGUs and other stakeholders Intensify focused information communication – To accelerate the practice of proper nutrition among the various target groups Indicator 10: Development, production, and distribution of various IEC materials in connection with Nutrition Month, NNC and PPAN j. NNC briefing kit YearTargetsRecommendations 20115, , , ,000 include flyer on NiE 20155,000continue 20165,000continue

MFO 2. Nutrition capacity building services for LGUs and other stakeholders Intensify focused information communication – To accelerate the practice of proper nutrition among the various target groups Indicator 10: Development, production, and distribution of various IEC materials in connection with Nutrition Month, NNC and PPAN k. ASIN report to Congress YearTargetsRecommendations continue 20151continue 20161continue

Members: Retsebeth M. Laquihon, Region XI Emerenciana L. Francia, NCR Ethelreina Balisnomo, Region I Bella M. Basalong, CAR Angelita Pasos, Region III Donna Guevarra, Region IV-B Rizelyn Perez, Region VIII