Workplace Partnership with

Sav-on Workplace Partnership In memory of Hugo Constantino Hugo was a 33-year Sav-on employee He was a mentor and a friend to all he touched He passed away waiting for a lung transplant His family called on OneLegacy to help

California Donate Life Registry Measurement Tool 1,827 people have signed up on Donate Life California Registry in response to a “Friends of Hugo” challenge to Sav-on/Albertsons Associates Donate Life California Registry tracks “Event/Challenge” signups Store managers responsible for all store-level communications

Sav-on In-store Promotional Campaign National Donate Life Month 331 Southern California Sav-on stores participating 150 stores serviced by volunteer Ambassadors Runs throughout April Culminates at Donate Life Run/Walk

Green Donate Life Awareness Bracelets on sale at each cash register Coalition brochures in two areas of the store Donate Life Run/Walk “Presenting Sponsor” poster in front window Donate Life poster in Associates lunch room Sav-on In-Store Program

Sav-on In-Store Program (cont’d) Each store can participate in a Jeans Day on April 28 All cashiers to wear Donate Life T-shirts on April 28 Sav-on will offer the 4 top-selling stores a Donate Life Run/Walk sports bag and a store pizza party Associates encouraged to join Sav-on team at Donate Life Run/Walk

Key to implementation: recruitment of Ambassadors Personally touch each store and inspire the Associates to bring the donation message to the community Ensure materials are displayed Sav-on Ambassadors

Communication Strategies Communication to Managers – from corporate –Letter in materials box Communication to Associates –Ambassadors Communication to Ambassadors –Conference calls/in-person meeting –Weekly s

Communication Strategies (cont’d) Communication to Public – KZLA radio buys – In-store circular – In-store radio – Canister marketing – Associates – Sav-on tag on bus shelters

Contact Information Kathleen Hostert Community Development Coordinator OneLegacy