Window Displays VM Part 4
Promotional Window Display Promotes the sale of the store’s products Most common
Institutional Window Display Promotes store image by focusing on: Employee achievements Store sponsorships Seasonal decorations Not product-oriented
Public Service Window Display Enhance store image by focusing on: Public causes Worthy ideas Community organizations
Display Design Balance – –Equal distribution of objects –Formal: identical on both sides (symmetrical) –Informal: not visually identical Every display must have:
Balance Formal or symmetrical Same “weight” on both sides
Balance Informal or asymmetrical “Weight” is heavier on one side of the window
Display Design Point of Emphasis – –Point of eye contact –Contrasting color –Contrasting shapes, size, textures –Highlighting with spotlight –Placement – something in foreground or background Every display must have:
Point of Emphasis Size – picture in background
Point of Emphasis Lighting – used to focus on the display items
Point of Emphasis Color – red contrasts with black and white
Display Design Proportion coordinated arrangement of objects Pyramid/cylinder Step: progression of sizes Every display must have:
Proportion Cylindrical Pyramid Progression of sizes Draws eye up Products displayed on each level
Display Design Proportion coordinated arrangement of objects Pyramid/cylinder Step: progression of sizes Zigzag: background, middle, foreground Every display must have:
Proportion
Display Design Proportion coordinated arrangement of objects Pyramid/cylinder Step: progression of sizes Zigzag: background, middle, foreground Repetition (xxx) or alternation (xoxo) Every display must have:
Proportion XXX Repetition
Proportion XOXO Repetition
Display Design Proportion coordinated arrangement of objects Pyramid/cylinder Step: progression of sizes Zigzag: background, middle, foreground Repetition (xxx) or alternation (xoxo) Radiation: emphasis in middle; all radiates from center (sun) Every display must have:
Proportion Radiation Lighting diffuses outward in rays
Display Design Rhythm line direction, eye movement Every display must have: Horizontal line
Rhythm Vertical
Display Design Harmony pleasing effect of combinations Every display must have:
Display Design Elements Balance Point of emphasis Proportion Rhythm Harmony
Window Displays VM Part 4