2 PROFILE Sharing sports moments on TV 3 PROFILE.

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Presentation transcript:

2 PROFILE

Sharing sports moments on TV 3 PROFILE

4 Sharing Sports Moments Online PROFILE

Tennis All Four Slams complemented with ATP & WTA tournaments from all surfaces Cycling Eurosport is the “home of cycling” with all three Grand tours and Classics covered Olympic Sports World leading wintersports destination with live coverage of the biggest evens from all disciplines Keeping the Olympics flame burning all year long with an impressive line-up of top Olympic summer sports events. Football Major European leagues and Internationals Motorsports From the glamour of F1 and Moto GP to the thrilling series of the FIA WTCC and World Superbike 5 Pillar Sports on Eurosport PROFILE

6 Reaching travellers to central Eastern Europe PROFILE Source: IPSOS AFFLUENT EUROPE 2015 (21 Countries) – Top 20% upmarket Europeans - Universe: individuals People planning to travel to Central & Eastern Europe: 10,835, 000 ind. List of Countries: Austria, Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, Greece, Hungary, Latvia, Malta, Montenegro, Poland, Romania, Russian federation, Slovakia, Slovenia, Ukraine Out of the 10.8 million upmarket Europeans who intend to travel to Central & Eastern Europe next year, 23 % watch Eurosport every week Europeans who plan to travel to Central & Eastern Europe next year for Business or Leisure 2.5 M10.8 M

7 Reaching active holiday-makers PROFILE Source: Ipsos Affluent Europe 2015 (Ex-EMS) – Top 20% Europeans incomes Universe: 51,629,000 ind. – 21 countries – ESP Group Weekly Viewers Universe = 13,973,000 - Active holidays include : active sport/winter sport/safari adventure = 3,669,000 ind.

BULGARIA 2015 CAMPAIGN

9 520 TV spots on Eurosport 1 split in 3 waves Advertising Campaign BULGARIA 2015 CAMPAIGN 222,812,000 Impacts 49,0002,000 Reach – different viewers 9.2M video rectangles on Eurosport websites 66% placed in Prime Time 53 countries: 64 % Western Europe 29 % Eastern Europe 62% Upmarket and 11% Top Management 0.08 % CTR

10 Eurosport produced and broadcasted 5 Sport Trip programs Focus on a different sport and region of Bulgaria showcasing the diversity of the country Quad – Plovdiv Jet ski – Burgas Paragliding – Sopot Golf – Sofia Rafting – Kresna Gorge 20 broadcasts Reached 2 M different viewers Dedicated Editorial Programs BULGARIA 2015 CAMPAIGN