Let’s get real about building a better customer data model.

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Presentation transcript:

Let’s get real about building a better customer data model

What is Customer Relationship management?

Integration between different applications is critical

Oracle E-Business Suite and the Oracle Customer Data Hub Network Appliance Inc. Telecom New Zealand Master Lock

Benefits of the Oracle Customer Data Hub provides a meta customer directory lower cost better real-time information

Opening Up the Enterprise

Oracle Customers Online & Oracle Data Librarian Customer management Viewing Consolidation Data-quality tools

Keys to Success

B2B Companies

Expert View The Big Picture Getting Buy-in From Users

Technical Detail & Return on Investment

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