LOIMER B RAND O VERVIEW. Weingut Loimer Kamptal, Austria Founded in 1961. Fred took control of the small village winery from his parents in the late 1980s.

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Presentation transcript:

LOIMER B RAND O VERVIEW

Weingut Loimer Kamptal, Austria Founded in Fred took control of the small village winery from his parents in the late 1980s and has grown the winery significantly since then in terms of quantities produced, total vineyard area, and the quality of production. Priorities: (1) LOIS Gruner Veltliner (2) Gruner Veltliner Kamptal DAC (3) LENZ Riesling Kamptal DAC Building The Brand: 1.Grow sales and POD of LOIS in fine wine retail and upscale grocery as the leader for best combination of quality and price in the segment 2.Offer GV Kamptal to top fine wine retail and especially ON PREMISE as best value for varietal expression. 3.Offer Lenz Riesling for specific and excellent food pairings and to capture growing interest in drier style Rieslings 4.Strategically place the estate wines of Loimer through special presell offerings on top wine lists and selected independent retail Essence: Fred Loimer strives to present authentic Kamptal wines that are essentially Austrian but also appealing to those less experienced with the wines of Austria. One of the rare wineries in this small country that can make larger quantities of Gruner Veltliner at a high quality level and yet also deliver top reserve level wines from old vines and great vineyard sites. Selling Points: 1.LOIS is the best known and most reliable Gruner Veltliner in the market and it is made by a real person with a real winery behind it to stand behind the durability of the brand and quality 2.Fred Loimer’s wines are all crafted with a concern for environmental impact. The vineyards that produce his estate wines are farmed biodynamically and all purchased grapes are farmed without the use of chemical pesticide and herbicides. 3.Loimer’s wines display the best of Kamptal profile: juicy and fresh, with forward fruit and brisk acidity in balance. 4.Since 2006, Fred Loimer has converted all his estate vineyards to organic viticulture, and works in the cellar under biodynamic principles. His deep concern for the land and the people who work the vines inspire him to take pristine care while making his wines. Photo Here

Distribution Channel On Premise: 50% Off Premise: 50% On Premise: 65% Off Premise: 35% On Premise: 50% Off Premise: 50% Competitive Set Huber HUGO (Circo Vino) GROONER (Wildman) Anton Bauer (Select Wines) Laurenz V (Folio) Hopler (various) Berger iL (Skurnik) Schloss Gobelsburg (Skurnik) Hirsch (Skurnik) Domane Wachau (Vin Divino) Huber (Circo Vino) Dr. Loosen (St.Michelle) Schloss Gobelsburg (Skurnik) Hirsch (Skurnik) Domane Wachau (Vin Divino) Pricing SRP: $16 Min. SRP: $13 BTG: $10 Wine List: $ SRP: $22 Min. SRP: $20 BTG: $14 Wine List: $42-48 SRP: $18 Min. SRP: $16 BTG: $12 Wine List: $36-42 WL Categories WL Categories: Gruner Veltliner, Austria, Crisp Whites, Old World Whites List As: Fred Loimer LOIS Grüner Veltliner WL Categories: Gruner Veltliner, Austria, Organic/Biodynamic. Crisp Whites, Old World Whites List As: Loimer Kamptal Grüner Veltliner WL Categories: Dry Riesling, Austria, Crisp Whites, Old World Whites List As: Fred Loimer LENZ Riesling Kamptal Recent Press 88 Wine & Spirits 86 Wine Advocate 89 Wine & Spirits 90 Wine Spectator 88 Wine Advocate 88 Wine Spectator 88 Wine Advocate POS Materials Brochure, Sell Sheet, Shelf Talker Spring 2012: Asparagus Recipe promotion Brochure Shelf Talker Brochure Shelf Talker Specifications UPC/CS: UPC/BTL: PACK: 12 DIMENSIONS: 9.5”L x 6.5”W x 12”H WEIGHT: 36 CS PALLET: 60 CS LAYER: 15 UPC/CS: UPC/BTL: PACK: 12 DIMENSIONS: 9.5”L x 6.5”W x 12”H WEIGHT: 36 CS PALLET: 60 CS LAYER: 15 UPC/CS: UPC/BTL: PACK: 12 DIMENSIONS: 9.5”L x 6.5”W x 12”H WEIGHT: 36 CS PALLET: 60 CS LAYER: 15 LOIS Gruner Veltliner LENZ Riesling Gruner Veltliner Kamptal

Distribution Channel On Premise: 65% Off Premise: 35% On Premise 65% Off Premise: 35% On Premise: 65% Off Premise: 35% Competitive Set Schloss Gobelsberg (Skurnik) Federspiel Riesling from Wachau producers (various) Brundlmayer (Skurnik) Domaine Wachau Smaragd wines (Vin Divino) Schloss Gobelsburg (Skurnik) Hirsch (Skurnik) Pricing SRP: $25 Min. SRP: $22 BTG: $16 Wine List: $50-60 SRP: $40 Min. SRP: $35 BTG: na Wine List: $75-90 SRP: $22 Min. SRP: $20 BTG: $14 Wine List: $42-48 WL Categories WL Categories: Dry Riesling, Austria, Organic/Biodynamic. Crisp Whites, Old World White List As: Loimer Kamptal Riesling WL Categories: Gruner Veltliner, Austria, Medium Bodied Whites, Organic/Biodynamic. Old World Whites List As: Loimer Gruner Veltliner Terrassen Reserve WL Categories: Dry Riesling, Austria, Medium Bodied Whites, Organic/Biodynamic. Old World Whites List As: Loimer Riesling Terrassen Reserve Recent Press 89 Wine Spectator 89 IWC 90 Wine Spectator 92 Wine & Spirits 90 Wine Spectator 92 Wine Enthusiast 90 Wine Advocate POS MaterialsBrochure Specifications UPC/CS: UPC/BTL: PACK: 12 DIMENSIONS: 9.5”L x 6.5”W x 12”H WEIGHT: 36 CS PALLET: 60 CS LAYER: 15 UPC/CS: UPC/BTL: PACK: 6 DIMENSIONS: 13”L x 10”W x 7”H WEIGHT: 18 CS PALLET: 84 CS LAYER: 12 UPC/CS: UPC/BTL: PACK: 6 DIMENSIONS: 13”L x 10”W x 7”H WEIGHT: 18 CS PALLET: 84 CS LAYER: 12 Gruner Veltliner Terrassen Reserve Riesling Terrassen Reserve Riesling Kamptal