What is a media industry? How many can you name?

Unit 3 : Exploring Media Industries Unit 3: Exploring Media Industries Written Paper - 1 hour 30 mins - 60 marks - 20% External Assessment Section A: 10 short answer questions. Section B: 5 longer responses to a media stimulus. Available June

You will be asked questions on media industries and are expected to study two industries: We are going to be looking at: newspaper television

All of the power points I show will have this If I am only talking about newspapers it will have If I am only talking about TV it will have For revision:

Exam Layout Section A : TWO questions about each of the FIVE areas of exploration: 5x2 marks Media Audiences & Products Ownership, Control & Finance Working Practices & Job Roles Regulation & Ethical/Legal Constraints New Technology Section B : FOUR 5 mark question based upon an unseen stimulus and ONE 10 mark synoptic question

Media Audiences and Products Key words to revise: Audience size Audience fragmentation focus group NRS Social grade definitions BARB primary and secondary research, target audience market research demographics

Media Audiences and Products Why is a target audience important? Give one example of how your industries target their audience effectively. How do companies research their audience? Identify one way in which audience size is recorded. Name a primary and secondary research method your institutions might use Types of questions you my be asked in the exam

How are the programmes different?

Television target audiences How is this company’s audience… …..different to this company’s audience?

What type of audience does this channel target?

Audience fragmentation As more homes now have access to satellite and cable services more channels are available. This means that audiences are becoming more fragmented. When there were fewer channels most people were watching the same programmes. More channels mean more choice.

Newspaper target audiences How is this company’s audience… …..different to this company’s audience? What does tabloid and broadsheet mean?

On your table you have a paper (an A or a B paper) Write down the 3 main cover stories Who is the target audience of your paper? Is your paper a tabloid or a broadsheet? Newspaper target audiences

Why is a target audience important? For television? For newspapers?

Why is a target audience important? For television? To make sure they are showing programmes that people are interested in To make sure they don’t go out of business of no one watches their programmes To make sure advertisers promote the right products so they can make money For newspapers? To make sure they are creating stories that people are interested in To make sure they don’t go out of business of no one buys their paper To make sure advertisers promote the right products so they can make money To make sure they are using the right language for their audience so they don’t alienate them

` Print/Electronic Publishing: circulation figures (from sales figures), Television: BARB figures Identify one way in which audience size is recorded.

How do your industries target their audience effectively. Primary: Actually talking to people directly Secondary: Looking at research created by others

How do companies research their audience? Primary research secondary research Insert these words into 2 columns : Google Interviews Books Focus groups Observations Questionnaires Newspapers street surveys

Now answer these questions in your book (each worth 2 marks in exam) 1.Why is a knowledge of a target audience important for television producers 2.Give one example of how your industries target their audience effectively. 3.How do companies research their audience? 4.Identify one way in which audience size is recorded. 5.Name a primary and secondary research method your institutions might use.