Quarterly Update Q E4

E4 beat ITV2 in peak for the fourth quarter running for 16-34s Over half of the top converting programmes in peak time for 16-34s are on E4 For 16-34s, E4 indexes much higher than Sky One, ITV2, Sky Atlantic and Sky Living E4 reaches 60% of 16-34s a month E4 Highlights Sources: BARB/Advantedge Q4 2014Instar Social Q had the best Q4 performance to date for both s (5.51%) and Individuals (1.98%) Ep1 of The Big Bang Theory Series 8 achieved the largest ever share for the show E4’s programming generated more tweets than any other digital channel across Q4 2014

Audience Insight

Source: BARB/Advantedge, Q4 2014, base: all adults, all time, size based on adult avg. audience (000s) olderyoungerdownmarket upmarket 16+ audience profile (%): %16-34 %ABC1 E4 is young and upmarket

Source: BARB/Advantedge, Q4 2014, reach condition = 3 consecutive mins. E4 has strong reach

Source: BARB/Advantedge Average Monthly reach Q GB TGI, Q4 2014, 16-34s base = 16+ By month vs. E4 (000’s) E4 reaches more 16-34s than competing media

Programme TitleIndex 1 HOW I MET YOUR MOTHER281 2 TWO BROKE GIRLS266 3 NEW GIRL257 4 BROOKLYN NINE NINE255 5 THE BIG BANG THEORY233 6 THE MINDY PROJECT232 7 SUBURGATORY226 8 TATTOOS AFTER DARK223 9 THE INBETWEENERS GLUE219 Source: BARB/Advantedge, Q4 2014, peak only , min TVR=0.8; highest occurrence; Excludes Films Top 10 converting programmes for 16-34s on E4

E4 Viewers… Are highly connected and feel the need to check social networking sites every day (i=182) and couldn’t live without the internet on their mobile phone (i=170) Like to go out to trendy places to eat and drink (i=171) and keep up with the latest fashions (i=147) They are ambitious and want to get to the very top in their career (i=167) or would like to set up their own business one day (i=161) They like to stand out in a crowd (i=152) and tend to buy new products before most of their friends (i=147) In addition they are TV addicts (i=141) and commercially receptive, saying they enjoy watching ads featuring their favourite celebrities (i=135) Source: GB TGI, Q4 2014, base = st Fav Channel is E4; definitely agree/tend to agree with statements E4 viewers are image conscious and commercially receptive

Made in Chelsea scored a top audience of 1.34m and averaged 1.22m across the series. It was also successful on VoD, with the top ten E4 broadcasts on 4oD across the quarter all episodes of Made in Chelsea. Made in Chelsea was consistently one of the most tweeted shows each day of broadcast and the episodes occupied 7 of the top10 spots for Twitter volume in Q4 Made in Chelsea Q4 programme highlights The return of The Big Bang Theory in Q4 drew in a top audience of 3.11m viewers for Episode 1, with a share of 12.86%. This is the largest ever share for the show and the biggest volume for 2 years. The Big Bang Theory averaged 2.8m across the series, with an additional 3.4m views made via 4oD. The Big Bang Theory Sources: BARB/Advantedge Q4 2014/ Instar Social

Coming up in Q1… Brand new comedy/drama starting 22n d January Brand new comedy/drama starting 22n d January New reality series starts 9 th February Troy Taking New York New: Banana Series 2 started on 6 th January The 100 Returning for a second series in March Returning for a second series in March