Wood Science & Engineering - Oregon State University Rajat Panwar Eric Hansen IUFRO Division 5 Conference Forest Products Marketing & Business Management

Wood Science & Engineering - Oregon State University Rajat Panwar Eric Hansen CSR and the US Forest Products Industry: Issues and Stakeholder Views Forest Business Solutions Team Wood Science and Engineering Department College of Forestry Oregon State University, Corvallis, OR U.S.A.

Wood Science & Engineering - Oregon State University Corporate Social Responsibility Refers to balancing economic, social and environmental responsibilities Numerous definitions Context specific (Vidal and Kozak, 2007) CSR is a unique, context specific and wholesome business philosophy translated into corporate strategy and fused with organizational culture, aiming at ethically guided initiatives that sustainably protect and promote the interests of the ever changing components of a corporate eco-system (Panwar and Hansen, 2006)

Wood Science & Engineering - Oregon State University Various approaches.. Stakeholder approach (Freeman, 1984) Triple bottomline (Elkington, 1997) Corporate citizenship (Matten et al, 2003) Issues management (Ackerman, 1973)

Wood Science & Engineering - Oregon State University Issues management… Identification, evaluation and response to social issues that an organization considers important Issues are controversies in stances of parties involved Strategic issues management entails finding the expectation gaps

Wood Science & Engineering - Oregon State University Issues and expectations are context bounded… Our findings fuel the ongoing discussion: Global CSR is wise or otherwise?