ABCOPAD & MinistryLINQ Together We Serve. Speak The Right Language.

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Presentation transcript:

ABCOPAD & MinistryLINQ Together We Serve

Speak The Right Language

Generational Giving

Silent Generation (1945 & earlier) "Silents" focused on their careers rather than on activism Technically challenged Value trust and integrity Speaking to the Silent Generation Use traditional media direct mail, print, radio, tv etc Formal events desired Website font at least 12 point

Boomers ( ) Hardworking, independent and goal oriented Value individualization, self-expression, optimism Family focused and very health conscious Tech savvy & catching up to the younger generation (Pew Internet & American Life Project) Speaking to Boomers Teach them the value of online giving (church/donor) Create events centered around the family (vbs etc) Communicate value of their giving in meaningful ways

Gen X ( ) Highly educated Have a multicultural global perspective Self reliant and goal oriented Speaking to Gen X’rs Respect their time Provide opportunities for them to learn and grow Speak in short sound bites and emphasize informal

Millennials/Gen Y ( ) Self absorbed, self reliant, image driven Do not carry cash or checks A need for peer acceptance, social media and fitting in Attracted to hands on mission projects, good preaching and quality music Speaking to Millennials Present volunteer opportunities with their peers Transparent communication of their donations Understand and use all forms of digital media Provide multiple ways for them to give