Ministry Strategy 201, Class 5 The Strategy of Community Demographics

Guest Lecturer Warren Bird, Ph.D., is Director of Research at Leadership Network (leadnet.org). He is widely recognized as the nation’s leading researcher of megachurches, multisite churches, large church compensation, and high-visibility succession. He is also co-author of 27 books.

Class 5—The Strategy of Community Demographics This class will examine how to understand one’s community. What does it mean to really get in and study one’s community? How can we do it? What are the various tools? Once the research is done, how can a pastor use and present this wealth of data? Knowing your community is vital to the implementation of church vision. This information is vital when you want to start a new program or launch a new multisite.

Today: First of Two Legs  This session is on Community demographics.  Next week is Church demographics.  To go forward, you need both legs.

Why Study Your Community Definition: Demography is the study of the growth, change, and structure of populations Community study help you frame…  1. Present opportunities  2. Emerging opportunities Example: peoplegroups.infopeoplegroups.info

Can Be Very Simple  “Wherever McDonalds goes”  Korean phone book  School and mall observation  Geo-code your attenders and/or givers

Can Be Very Simple  Case study: John Siebeling, Life Church of Memphis, newspaper article about “hungriest zip code in the United States”

Just a Few Clicks Away  Another case study…  Note how few sources needed for this example from David’s current church  Note “less is more” in info provided

EvFree receives donations from all across the USA

.. and all over SoCal

We are mostly a North Orange County Church

55% of our people come from 10 zip codes

55% of attenders come from 7 cities Fullerton1055 Brea414 Placentia265 Yorba Linda—west220 La Habra237 La Mirada145 Buena Park

55% of attenders come from 7 cities EvFree Attenders City Population Fullerton ,161 Brea 41439,282 Placentia 26550,533 Yorba Linda—west 22066,735 La Habra 23760,239 La Mirada 14548,527 Buena Park 5980, ,007

OC Population Projections July 20153,154,580 July 20203,266,107 July 20253,349,157 July 20303,410,773 July 20353,421,228 Center for Demographic Research

OC Racial Mix OCCA White alone74.1%73.5% Black or African American2.1%6.6% American Indian1.1%1.7% Asian alone19.2%14.1% Pacific0.4%0.5% Two or More Races3.2%3.7%100.1% Hispanics may be of any race, so also are included in applicable race categories. Hispanic or Latino34.2%38.4% quickfacts.census.gov/qfd/states/06/06059.html

OC Age Distribution

OC Marital Status

Orange County, California and the USA OCCAUSA Population (millions) Median Household Income $74,987$61,801$52,961 Avg. Household Worth $826,376$683,938$495,853 Residents 5+ years 33%36%35% Annual Turnover 22%19%18% Median Age 36 years35 years37 years

Free Data Online Review of Sources Used  Realtor.com (or similar)  Fullerton.edu (or similar)  The town’s website section geared to attract businesses and new residents  Cont’d….

Free Data Online (cont’d)  For next slides…  U.S. Census (or other nation), American Community Survey  Assoc of Religion Data Archives,

Free Data Online (cont’d)  U.S. Census (or other country) 

Fee-Based Data For next two slides...  Tableau,  Percept,

Tableau Overview  Tableau Desktop Product Tour  Based on technoligy from Stanford University that let’s you drag and drop to analyze data. yer_embedded&v=37Mx3uZRwB

Percept Overview ....

Hispanic Example Rick Warren: Adapt your church to your community demographics UL17MLppM

Reaching More Hispanics

 Leadership Network: Advice to Non-Hispanic Churches  Wilfredo “Choco” De Jesus, Senior Pastor, New Life Covenant, Chicago, Il.  New Life Covenance is one of the nation’s largest bilingual churches.

Also Remember  Send documents and PDFs about your church or topic. Share other material on “how you do staffing.”  Everybody loves to see examples of policies and practices  David Fletcher will post these on the class website

Follow Leadership 