Collaborating for Sustainable Scholarship: Models that Serve Librarians, Publishers and Scholars The University of Chicago Press Perspective NASIG 2011 ◊ June 3, 2011

Why collaborate? University presses face: Investment in technology needed to meet user/librarian/society expectations Declining budgets and collection consolidation Emerging markets require specialized outreach Challenges to portfolio development

Why JSTOR? Shared mission & roadmap – JSTOR and other CSP publishers History of cooperation going back to inception of JSTOR Build on existing initiatives, common platform Advantages of scale: shared investment, critical mass Additional outreach resources

Hurdle #1: Pricing FTE-based pricing model → community-based pricing model Single-seat pricing option – not industry standard & not sustainable In worst recession since Great Depression! Modeling for revenue neutrality Lower the ceiling 24% of institutional customers had lower subscription rates for 2011; 33% with increases <5% Deeper discount on Complete Chicago Package (20% → 40%) Communication: contacted ~200 most impacted institutions; agents

Hurdle #2: Design Multiple layers of branding: JSTOR, publisher, society, journal Consistency, scalability vs. flexibility, customization Content highest priority Room for news, announcements, advertising, user resources Iterative process: JSTOR outreach & development teams, publisher participants, designer

Hurdle #3: Technological integration Common platform but unique instance 2,095 volumes/issues of content = 50,000+ articles & book reviews migrated to JSTOR platform Overlapping content, DOIs Post-publication to real-time workflow XML-based full-text, multimedia, rapid release/ahead-of-print, author proofing QC, QC, QC….QC, QC, QC Training & support

Hurdle #4: User support integration Existing fulfillment system at Chicago; new system at JSTOR Electronic vs. print fulfillment Integrating customer records huge challenge!  Customer definition differences (e.g. treatment of satellite sites)  Multiple order numbers (Chicago, agency, JSTOR)  Customers use different agents (or direct order), consolidation services, switch formats, join consortium Redesign 2011 renewal workflow; direct e-sub orders to JSTOR Coordinate non-renewal follow-up efforts Communication/education: agents, customers, our customer service staff

Next steps 2012 prices and renewals Develop new ways to price & package content  e.g. Chicago customer base in Epidemiology, Astronomy new to JSTOR Continue to improve user experience through technological & design work; working on legacy design issues Additional synergies among CSP publishers?

Text for bulleted items Text for bulleted items goes here and can go to two or three lines per bullet Text for bulleted items Title of slide goes here Can go to two lines as shown F O R M O R E I N F O R M A T I O N, P L E A S E C O N T A C T : Kate Duff Marketing Director, Journals Division (773)