© 2004 IBA · INTERNATIONAL MEDIA & BOOK AGENCY, Berlin IBA  media & book Focus on BOOKS IN PRINT Emerging into a new global information market Ingo-Eric M. Schmidt-Braul Chief Executive IBA International Media & Book Agency, Berlin Estonian Publication 2004, Tallinn, 14 May 2004

© 2004 IBA · INTERNATIONAL MEDIA & BOOK AGENCY, Berlin IBA  media & book 2 Wouldn’t it be more efficient to have a record of all the books published and available in Estonia, and this for a worldwide audience, The Estonian Books in Print ?

© 2004 IBA · INTERNATIONAL MEDIA & BOOK AGENCY, Berlin IBA  media & book 3 What are Books in Print catalogues/ databases all about? Can’t we do with National Bibliographies, Union Catalogues, etc, alone? Catalogues has become a synonym for various modes to search for books mainly in database format.

© 2004 IBA · INTERNATIONAL MEDIA & BOOK AGENCY, Berlin IBA  media & book 4 National Bibliographies Bibliographic reference tools providing complete record of publications of a nation based on legal deposit copies with the aim of full coverage of the printed cultural heritage. National Bibliographies are:  Information tools mainly used by librarians,  Primarily used in non-commercial environments,  Not widely distributed and mostly not used in the book trade, general retail trade with books.

© 2004 IBA · INTERNATIONAL MEDIA & BOOK AGENCY, Berlin IBA  media & book 5 Books in Print Catalogues/ databases listing titles reported as available by participating publishers Mainly used:  as information tools for commercial reasons by publishers, wholesale and retail trade;  securing efficient supply of information, e.g. for library acquisition;

© 2004 IBA · INTERNATIONAL MEDIA & BOOK AGENCY, Berlin IBA  media & book 6 … Books in Print Mainly used, as:  Supplementary to National Bibliographies, because  description includes retail price information,  information is more frequently updated,  (generally) earlier bibliographic registration,  titles are included for their whole life cycle,  online versions provide additional information like summaries, covers displays etc.

© 2004 IBA · INTERNATIONAL MEDIA & BOOK AGENCY, Berlin IBA  media & book 7 Search for information on authors and their published titles

© 2004 IBA · INTERNATIONAL MEDIA & BOOK AGENCY, Berlin IBA  media & book 8

© 2004 IBA · INTERNATIONAL MEDIA & BOOK AGENCY, Berlin IBA  media & book 9 Search for publishers and their available output

© 2004 IBA · INTERNATIONAL MEDIA & BOOK AGENCY, Berlin IBA  media & book 10 Search results on  Contact information  Publishing output

© 2004 IBA · INTERNATIONAL MEDIA & BOOK AGENCY, Berlin IBA  media & book 11  Librarians and booksellers, both are navigators and information brokers for conventional and digital media;  Growing information flow and increasing output of titles every year;  Comprehensive catalogues are indispensable working tools to handle information ;  Needs and requests of users becoming more diversified and demanding aiming increasingly at specialized information. Information is flooding us with publications and documents hardly anybody reads or recognises. (Koppitz 1977)

© 2004 IBA · INTERNATIONAL MEDIA & BOOK AGENCY, Berlin IBA  media & book 12 Publishing output in Estonia YearTitlesUnits per head Copies total 19911, , , , , , , , , , , ,

© 2004 IBA · INTERNATIONAL MEDIA & BOOK AGENCY, Berlin IBA  media & book 13 Estonian publishing: From high runs to title diversity Run length of new output in 2003 reached only 23 percent of the runs in 1991, yet the output of titles has more than doubled. Who knows which titles are still available? which titles are out of print?

© 2004 IBA · INTERNATIONAL MEDIA & BOOK AGENCY, Berlin IBA  media & book 14 Role and function of BIP  Contribute to better market performance through effective title information;  Serve the diverse needs of the different sectors of the book community;  bridge the information gap between books displayed in stores and those available in warehouses, and new and forthcoming titles;  open small and limited markets for global access. Information professionals definitely want BIP, preferably as online database!

© 2004 IBA · INTERNATIONAL MEDIA & BOOK AGENCY, Berlin IBA  media & book 15 Title entries  Increasing demand for comprehensive, current and regularly updated information;  Data are only helpful if they are reliable;  Standard criteria for BIP and bibliographies – both print and digital,  Author, ISBN/ ISSN, keyword, publisher, subject  Decimal Classification, title, series titles,  language, price, year and place of publication, etc.

© 2004 IBA · INTERNATIONAL MEDIA & BOOK AGENCY, Berlin IBA  media & book 16 Search criteria displayed

© 2004 IBA · INTERNATIONAL MEDIA & BOOK AGENCY, Berlin IBA  media & book 17 Entry of search criteria

© 2004 IBA · INTERNATIONAL MEDIA & BOOK AGENCY, Berlin IBA  media & book 18 Search result for BIP subscribers: Title entry

© 2004 IBA · INTERNATIONAL MEDIA & BOOK AGENCY, Berlin IBA  media & book Search result for general users: Title entry without trade information details

© 2004 IBA · INTERNATIONAL MEDIA & BOOK AGENCY, Berlin IBA  media & book 20 National bibliographic record: Short title entry

© 2004 IBA · INTERNATIONAL MEDIA & BOOK AGENCY, Berlin IBA  media & book 21 Use of BIP: Publishers:  Contribute to sales performance by providing evidence of availability; no publisher distributes the whole print run of a new title immediately after publication;  information which title/ publishing list is supplied by which distributor;  provide information on competing titles in the market which are available. Book trade/ general trade book departments: Hardly ever the full current publishing output stocked – BIP allow efficient search, retrieval and ordering of titles not in stock.

© 2004 IBA · INTERNATIONAL MEDIA & BOOK AGENCY, Berlin IBA  media & book 22 … Use of BIP End Users  confirmation that titles not stocked at book stores are available and can be supplied;  electronic ordering/ personal collecting and e-commerce/ mail delivery for fast delivery;  search of special interest titles in Estonian translation. Librarians  Information tool in addition to national bibliographies and library catalogues, especially for acquisition;  information on retail prices, volume, revisions, etc., more current as based on publishers’ input.

© 2004 IBA · INTERNATIONAL MEDIA & BOOK AGENCY, Berlin IBA  media & book 23 Value of Books in Print Recognition of their usefulness and reliability requires  all books included are in the market or truly under preparation;  all titles listed can really be supplied from the publisher directly or though a wholesaler/ distributor;  correct and up to date information on titles, contact details of publishers, wholesalers etc. Books in Print nationally and internationally contribute to  lean trade relations and equal opportunities in the trade chain;  better market participation;  improved economic performance;

© 2004 IBA · INTERNATIONAL MEDIA & BOOK AGENCY, Berlin IBA  media & book 24 Framework conditions 1.  Common interests of stakeholders on needs, demands, and format defined,  awareness strategy to convince professionals implemented,  workflow prepared, costs estimated and finances secured; Three working steps for development and implementation 2.  Project with timeline and milestones developed,  staff committed and trained,  comparable catalogues evaluated,  Estonian model with multifunctional, bilingual database finalized; 3.  Performance specification for database, design and programming,  collection and compilation of entries,  launch of final product as online database

© 2004 IBA · INTERNATIONAL MEDIA & BOOK AGENCY, Berlin IBA  media & book 25 Format for Estonian BIPc Core product:  Bilingual online database with multiple entry search function,  user friendly print and download opportunities for single entries and lists. Spin off:  Offline database on CD Rom with regular updates and subscription rights to use online version. Spin off: No printed version in book format because of limits regarding further information and unjustified costs!

© 2004 IBA · INTERNATIONAL MEDIA & BOOK AGENCY, Berlin IBA  media & book 26 Books in Print in Baltic Republics Outcome of the Council of Europe’s feasibility study for support of Books in Print development in Estonia, Latvia and Lithuania: Estonia: Supporting role for book distribution unquestioned, economic conditions not yet solved nor inter-sectorial consortium created; Latvia: Launched in 1998 by Booksellers’ Association, no bilingual approach, only English language introduction; Lithuania: Launched in 1999 by National Library translating the drafted hybrid model of the study closely into electronic format with conventional look and feel; accessible via the NL home page.

© 2004 IBA · INTERNATIONAL MEDIA & BOOK AGENCY, Berlin IBA  media & book 27 Latvian database on available books

© 2004 IBA · INTERNATIONAL MEDIA & BOOK AGENCY, Berlin IBA  media & book 28

© 2004 IBA · INTERNATIONAL MEDIA & BOOK AGENCY, Berlin IBA  media & book 29

© 2004 IBA · INTERNATIONAL MEDIA & BOOK AGENCY, Berlin IBA  media & book 30

© 2004 IBA · INTERNATIONAL MEDIA & BOOK AGENCY, Berlin IBA  media & book 31

© 2004 IBA · INTERNATIONAL MEDIA & BOOK AGENCY, Berlin IBA  media & book 32 Book chain approach Sources of information to be considered  National ISBN records,  Publishers’ lists on stocked, and new and forthcoming titles,  Wholesalers’/ distributors’ stock lists,  National Bibliographies. For creating BIP partnership approach of book sector stakeholders with one lead partner is condition for  professional competence and contribution,  inter-sectorial co-operation and comprehensive up to date records,  successful market launch and further sustainable development.

© 2004 IBA · INTERNATIONAL MEDIA & BOOK AGENCY, Berlin IBA  media & book 33 Global requests – BIP supplies Globalisation and digitisation support the integration of national information into world wide availability:  Online Books in Print databases and National Bibliographies are gateways for world wide requests.  Global online access backed by electronic order processing and e-commerce makes each title available independent of time and place. As member of WTO, Estonia supports the free flow of goods including books and IPR, BIP provide the information and create the links between providers and publishers.

© 2004 IBA · INTERNATIONAL MEDIA & BOOK AGENCY, Berlin IBA  media & book 34 Summary Competition and market shares are secured by access to markets and to output, and to up to date information; Increasing demand for efficient and comprehensive information tools has become major issue; The book chain formed by publishers, librarians and booksellers is strengthened by Books in Print as their common information tool; Only a strong distribution chain with publishers and booksellers backs market and economic success – and cultural diversity. Market success independent of size and volume depends on information – through Books in Print.

© 2004 IBA · INTERNATIONAL MEDIA & BOOK AGENCY, Berlin IBA  media & book 35 Use the opportunity and start now with your online Books in Print database ! Q & A

© 2004 IBA · INTERNATIONAL MEDIA & BOOK AGENCY, Berlin IBA  media & book 36