10 Ideas in 30 Minutes Presented by: Debbie Merlino October 21, 2015

What You’ll Walk Away With  10 Fundraising tactics you can implement in your program right away  Generate more Annual Fund gifts  Actionable & practical ideas  Direct Mail  Telemarketing  Mobile  1

Use a Matching Gift Challenge to Boost Response 2

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Make it Easy to Donate Online  Big, bold “Donate Now” button on home page  The fewer “clicks” the better  What information do you need to process the gift vs. what would be nice to know 4

Don’t Use Volunteers for Fundraising Calls But do use volunteers for Thank You calls 5

Add a Follow Up Generally, follow up mailings yield an additional 40% - 65% in gross revenue 6

Try Mobile Pledging at your next event 7

Mobile Pledging o Attendees receive chance to easily text donation of any size o Host shows a thermometer and makes a call to action o Donations and names appears on the screen o Reminder text messages are sent for unfulfilled pledges Increase event revenues with the convenience of mobile donations and real time results displayed on-screen

Send an E-Renewal the day the donor’s membership expires Especially for Membership organizations… 9

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New Donor Acquisition must be an ongoing commitment 11

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Every E-Appeal is an opportunity to test Test subject lines 13

Get specific with the Ask Amount  In Direct Mail  In E-Appeals  In Telemarketing 14

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A simple letter format will almost always generate the most revenue  More than self-mailers  More than drive to web postcards  More than a big, bold, beautiful piece 17

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A little bit about me… 19 Debbie Merlino is President of DMW Fundraising, a direct response agency that assists non-profit organizations in realizing the full potential of their fundraising and membership programs. With more than 25 years experience in direct mail and database marketing, she emphasizes the importance of both strategic planning as well as end-to-end program execution. She has a wealth of knowledge gained from successfully managing membership and donor programs for a diverse client base of public media, healthcare, advocacy, and environmental organizations.