INTRO TO GOTV! Bridgit Donnelly

Presenter: Bridgit Donnelly Former Data Training Manager New Organizing Institute

AGENDA What is GOTV? Why do GOTV? Who do we GOTV? How do we GOTV?

GOTVGOTV WHAT IS GOTV? et ut he ote

1.To win! 2.To build and demonstrate power 3.To develop leadership & organization WHY DO WE GOTV?

CONNECT TO YOUR ISSUE

WHO DO WE GOTV? SUPPORT AGAINSTUNKNOWNSUPPORTER VOTE HISTORY FREQUENT 123 SPORADIC 456 NEVER 789 NEW

WHO DO WE GOTV? SUPPORT AGAINSTUNKNOWNSUPPORTER VOTE HISTORY FREQUENT 123 SPORADIC 456 NEVER 789 NEW

Vote By Mail Early Vote Polling Location Absentee in Person or by Mail Election Day Polling Location HOW DO PEOPLE VOTE?

Absentee – 16.6% Early voting – 9.0% Vote by Mail – 4.9% HOW MANY FOLKS VOTED BEFORE ELECTION DAY 2012? Source :

Because it’s convenient Because someone organized them to WHY DID THEY VOTE EARLY?

123 Gotta have itIf you can...Waste of $! HOW SHOULD WE CONTACT VOTERS?

123 Gotta have itIf you can...Waste of $! HOW SHOULD WE CONTACT VOTERS? VOLUNTEER LIVE CALLS

123 Gotta have itIf you can...Waste of $! HOW SHOULD WE CONTACT VOTERS? VOLUNTEER LIVE CALLS

123 Gotta have itIf you can...Waste of $! HOW SHOULD WE CONTACT VOTERS? PAID LIVE CALLS

123 Gotta have itIf you can...Waste of $! HOW SHOULD WE CONTACT VOTERS? PAID LIVE CALLS

123 Gotta have itIf you can...Waste of $! HOW SHOULD WE CONTACT VOTERS? ROBO CALLS

123 Gotta have itIf you can...Waste of $! HOW SHOULD WE CONTACT VOTERS? ROBO CALLS

123 Gotta have itIf you can...Waste of $! HOW SHOULD WE CONTACT VOTERS? DOOR TO DOOR

123 Gotta have itIf you can...Waste of $! HOW SHOULD WE CONTACT VOTERS? DOOR TO DOOR

123 Gotta have itIf you can...Waste of $! HOW SHOULD WE CONTACT VOTERS? GLOSSY MAIL

123 Gotta have itIf you can...Waste of $! HOW SHOULD WE CONTACT VOTERS? GLOSSY MAIL

123 Gotta have itIf you can...Waste of $! HOW SHOULD WE CONTACT VOTERS? DOOR HANGERS

123 Gotta have itIf you can...Waste of $! HOW SHOULD WE CONTACT VOTERS? DOOR HANGERS

123 Gotta have itIf you can...Waste of $! HOW SHOULD WE CONTACT VOTERS? GOTV TEXT MESSAGES

123 Gotta have itIf you can...Waste of $! HOW SHOULD WE CONTACT VOTERS? GOTV TEXT MESSAGES

123 Gotta have itIf you can...Waste of $! HOW SHOULD WE CONTACT VOTERS? GOTV S

123 Gotta have itIf you can...Waste of $! HOW SHOULD WE CONTACT VOTERS? GOTV S

123 Gotta have itIf you can...Waste of $! HOW SHOULD WE CONTACT VOTERS? FACEBOOK

123 Gotta have itIf you can...Waste of $! HOW SHOULD WE CONTACT VOTERS? FACEBOOK

123 Gotta have itIf you can...Waste of $! HOW SHOULD WE CONTACT VOTERS? VISIBILITY

123 Gotta have itIf you can...Waste of $! HOW SHOULD WE CONTACT VOTERS? VISIBILITY

123 Gotta have itIf you can...Waste of $! HOW SHOULD WE CONTACT VOTERS? RALLY ON THE MALL

123 Gotta have itIf you can...Waste of $! HOW SHOULD WE CONTACT VOTERS? RALLY ON THE MALL

1.Thank them for voting previously (if they did) 2.“Will you vote?” 3.Walk the voter through making a plan to vote 4.“We expect high turnout” 5.Emphasize that you’re working with a local organization WHAT SHOULD WE SAY TO VOTERS?