MOMENTS THAT MATTER 2015 A STUDY INTO THE IMPORTANCE OF WELL-BEING FOR BRANDS.

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Presentation transcript:

MOMENTS THAT MATTER 2015 A STUDY INTO THE IMPORTANCE OF WELL-BEING FOR BRANDS

MAGAZINES HAVE A UNIQUE POSITION IN THE WIDER MEDIA MIX USING TIME INFORMATIONREWARDSHARING CONNECTING Source: Moments that Matter 2015

EACH MEDIA CHANNEL DELIVERS ON THESE DRIVERS PLEASURE PURPOSE Cinema | Radio | TV Magazines: Print/Digital Newsbrands |Social Media | General Web Source: Moments that Matter 2015

WELL-BEING IS A COMBINATION OF ‘PLEASURE’ & ‘PURPOSE’ 4 NOT PRINT PRINT PURPOSEPLEASURE REWARDINFORMATION 68% OF KEY MAGAZINE MOMENTS Source: Moments that Matter 2015

‘REWARD’ IS A PREDOMINANTLY PRINT BASED MOMENT WHERE AS ‘INFORMATION’ IS MORE DIGITALLY SKEWED 5 Source: Moments that Matter 2015 REWARD PRINTAPPSWEBSITE 90%4%6% INFORMATION 82%6%12%