George Boole was more popular than Albert Einstein on November 2, 2015 – with over 26 million Google searches for George Boole [1] and nearly 1 million.

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Presentation transcript:

George Boole was more popular than Albert Einstein on November 2, 2015 – with over 26 million Google searches for George Boole [1] and nearly 1 million additional page views on Wikipedia. [2] George Boole was the top search term in over 31 countries around the world on November 2, [3] The exposure generated for George Boole through the Google Doodle is priceless. However, a very conservative advertising cost equivalent to generate 26 million searches for George Boole on Google is €24.2 million based on an industry average cost per click of €0.93. [4] George Boole Day in Numbers Sources: [1] [3] Google Trends; [2] Wikipedia Stats; [4] WordstreamGoogle TrendsWikipedia StatsWordstream

Before George Boole Day, 40% of the web traffic at georgeboole.com was international. When the Google Doodle went live international traffic increased to over 83%. Web traffic boomed on Nov , leading to a 4,400% increase in visitors and averaging about 200 users at a time throughout the day. is now a top ranked website about George Boole, at #3 in the US, #2 in the UK, and #1 in Ireland (subject to fluctuations).

1.#Boole & George Boole trended worldwide on Twitter, reaching over 110 million people. [5] Our messaging about University College Cork AND George Boole was exposed to over 30 million people on Twitter. [6] Social Media on George Boole Day Digital Media Stories Over 320 digital news stories on November 2, 2015 featuring both UCC and George Boole. [7] Top online news sites such as The Huffington Post, Mashable, Gizmodo and SlashDot all featured articles about George Boole and University College Cork, serving a highly educated global audience. The potential reach of this online coverage is estimated to exceed 1 billion news media readers around the world. [8] Sources: [5] [6] Tweetreach; [7] [8] NewsAccess