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Costs to Victims Emergency room and ICU careEmergency room and ICU care Lost work and productivityLost work and productivity Lingering IllnessesLingering Illnesses

Costs of Recall Peanut recall may reach $500 millionPeanut recall may reach $500 million Track down, retrieve, and transport millions of itemsTrack down, retrieve, and transport millions of items Kellogg’s alone $75 millionKellogg’s alone $75 million

Cost of Lost Sales Tainted products, related productsTainted products, related products Tomato industry lost $100 millionTomato industry lost $100 million Spinach recall $175 millionSpinach recall $175 million

Cost of Lost Production Peanut sales down more than 25%Peanut sales down more than 25% Fields went fallowFields went fallow Peanut industry estimates lost sales and production over $1 billionPeanut industry estimates lost sales and production over $1 billion

Cost of Restoring the Brand AdvertisingAdvertising Public relationsPublic relations Rebuild relationships with wholesalers, small businesses, InvestorsRebuild relationships with wholesalers, small businesses, Investors

Adding it Up Over $2 billion dollars, because of a company that processed only 2.5% of annual U.S. cropOver $2 billion dollars, because of a company that processed only 2.5% of annual U.S. crop None of it covered by insuranceNone of it covered by insurance Compensating sickened customers a tiny fractionCompensating sickened customers a tiny fraction

My Top Eleven 1.Improve surveillance 2.Government Agencies work together 3.Train, certify, vaccinate food handlers 4.Stiffen license requirements 5.Increase food inspections

My Top Eleven 6.Reform agencies at every level to be more proactive 7.Legal consequences 8.Technology to make food more traceable 9.Promote research 10.Provide tax breaks 11.Improve consumer understanding

Prevention is Cost-Effective LegislationLegislation RegulationRegulation EducationEducation

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