ABSOLUTPUBLISHING …a few words about myself 15 years of experience as a professional journalist and PR / marketing consultant specialized in the area of travel, leisure, food & life style founder of ABSOLUTPUBLISHING, an agency for public relations, corporate publishing & content marketing partner of ABSOLUTWEB, an agency for Web concepts and designs

ABSOLUTPUBLISHING …we work(ed) for clients like:

ABSOLUTPUBLISHING How to reach the lesbian market…

ABSOLUTPUBLISHING …in Germany. Some facts: 4.1% of men consider themselves gay and/or bi-sexual 3.1% of woman consider themselves gay and/or bi-sexual 9.4% of men are attracted to other men 19.1% of woman are attracted to other woman (representative study conducted by TNS Emnid in 2001 amongst 15,000 straight, bi-sexual, gay and lesbian men and women)

ABSOLUTPUBLISHING Lesbians in Germany 1.6 million lesbians in Germany 3.5% – 4.5% of the entire population well educated heterogeneous community ( study by the European School of Business, 2004)

ABSOLUTPUBLISHING Travel Behavior lesbians & gays spend 20.4 billion Euro per year on travel they spend 15-20% of the entire cost of travel for the German population 83% take short trips (2-5 days) on average 4 times a year plus one longer vacation once a year ( study by Publicom, 2007 )

ABSOLUTPUBLISHING Favorite Destinations Germany: Berlin, Hamburg, Köln Europe: Spain, London Worldwide: USA (study by Publicom, 2007)

ABSOLUTPUBLISHING How do we reach this attractive target group?

ABSOLUTPUBLISHING Marketing Strategies 1.Advertising 2.Public Relations 3.Sponsoring 4.Visibility 5.Social Media

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