The Benetton Group is a company related to the worldwide fashion industry.

Main offices Our headquarters are located in Villa Minelli, Ponzano Veneto, Treviso(Italy).

Founder Our company was founded in 1965 by the Benetton family: Luciano Benetto, chairman, his brother Gilberto in charge of administration, their younger brother Carlo running production, and Giuliana as a chief designer. Our present chairmain is Gilberto Benetton

Main products Our products include womenswear, menswear, childrenswear, and underwear, and lately we have expanded into perfumes, stationery, eyewear, and travel bags.

Our Stores The Group has a network of over 6,000 stores around the world and over 10,335 employees.

Our Brands Our main brands are: United Colors of Benetton, Undercolors of Benetton, Sisley, Playlife and Killer Loop.

Annual revenue Our revenue last year was about €12,277 million. Revenues are expected to be stable in 2015 despite the present crisis and the increase in the price of raw materials (cotton, wool) which forces a price rise as well

Main competitors Our competitors worldwide are Spain’s Zara (Inditex Group) and Mango, California’s Gap and Sweden’s H&M

Advertising Our advertising campaigns are designed to draw people’s attention and make them think about social issues: racism, equality, poverty.

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