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Presentation transcript:

We will be starting in just a few minutes. Please select your choice of audio (telephone or computer) on your GotoWebinar console Join the conversation on Twitter: #contentcamp

SEO Content Camp Starts November 4 th Register here: 2

DAY CAMP

Using HubSpot with Your Sales Team 11/2: How to Introduce Your Sales Team To HubSpot, Why This Is Critical 11/9: How to Teach Your Sales Team to Leverage Lead Intelligence Katie Ely Consulting Manager Kate Consulting Manager

5 This webinar is about 25 minutes long. Will be recorded & available on camp.hubspot.com within 24 hours. Blog article posted following today’s session with links to resources Ask questions – In the Go To Meetings questions pane – Twitter #contentcamp Housekeeping

TODAY’S AGENDA Uniting Your Sales & Marketing Teams 1 The Value of Lead Intelligence 2 Tour of Lead Intelligence Tools 3 Next week: How to Teach Your Sales Team to Leverage Lead Intelligence

7 Sales + Marketing = Smarketing

Tips To Unite Your Sales & Marketing Meet weekly to discuss goals and ways to synchronize your work flow 1 Document the Marketing & Sales Process 2 Leverage lead intelligence … 5 3 Create A Sales and Marketing SLA 3 Strategize together 4

9 Why is Lead Intelligence Important? Leverage.

10 Your All-In-One Lead Intelligence Toolkit HubSpot AppInsights Prospects Site Visits Lead Management Lead SummaryLeads Lead Grade Closed Loop Customers Reporting

11 Prospects Find out what companies are visiting your site

12 Using Prospects: Two Examples See Company in Prospects - Go to LinkedIn -View company profile - Find decision- maker - Contact through connections See Current Customer in Prospects Check out pages viewed—upsell? RFP status?

13 Lead Management Powerful data to help your sales team close more leads Johnny Lead

14 Using Lead Management Lead Details View all lead data Lead Grade Measures engagement Lead Alerts Real-time updates

Closed loop in HubSpot

Why is closed loop valuable? "I know that 50% of my advertising is wasted. I just don't know which half” John Wanamaker

Two methods to close the loop Close a lead manually Connect your CRM via the HubSpot leads API HubSpot Leads DB Closes the Lead FormCRM

Closed loop in HubSpot

Resources How To Turn Leads Into Customers How to use Leads tool to gather Lead Intelligence How to integrate your CRM with HubSpot Leads How to import leads into HubSpot 19

Next week: Using HubSpot with Your Sales Team 11/2: How to Introduce Your Sales Team To HubSpot, Why This Is Critical 11/9: How to Teach Your Sales Team to Leverage Lead Intelligence Katie Ely Consulting Manager Kate Consulting Manager