MARKETING & SALES CONS 7820 Professional Business Management COW 5

MARKETING POSITION  High Quality Container Home – High Value  Low Cost Compared to Typical Holiday Home  Quicker Turnaround Than Traditional Construction Methods

BRAND  Container Living Solutions - CLS  High Quality, Affordable Alternative To Traditional NZ Holiday Home  Complete Package  Quick & Easy Process – Hassle Free  Buy Into The Kiwi Holiday House Dream At An Affordable Price  Now Everyone Can Afford To Live The Kiwi Dream

PACKAGE  Building Consent & Planning Process  Architecturally Designed  Customised To Suit Client’s Needs  Delivered To Site Ready To Move Into  Deliver Both Alterations To The Structural And Interior Fit Out  Locally Sourced Materials & Products  Made in NZ

SELLING PROPOSITION  Affordable, Transportable, Hassle Free Holiday Home

SELLING OUR PRODUCT  Internet – Website based  Social Media  Real Estate Agencies  Home Show  Architectural Magazines  Home & Living Magazines

PROMOTIONAL TACTICS  Container Mascot  Advertise At Local Surf Clubs  Social Media Avenues  Apply For Architectural Awards  Advertise, Signage & Provide Information In Prominent Holiday Spots

OPERATIONS CONS 7820 Professional Business Management COW 5

PEOPLE  Project Manager / QS  Admin / Accounting

SUBCONTRACTORS  Transportation Services  Engineer Consultants  Architect Consultants  Plumbing & Electrical Subcontractors  Container Supplier  Marketing Company  Appliance Supplier  Fit Out Team – Carpentry / Cabinetry / Upholstery Skills

PREMISES  Portal Framed Factory With Hoisting Facilities  4 Stage Production Line Process  Staff Offices

TECHNOLOGY SYSTEMS  Computers  BIM & CAD Software  Cell Phones  Computer Aided Manufacturing Equipment  Costing / Measuring Software  Programming Software

PRODUCTION EQUIPMENT  4 Stage Production Line  1 st Stage – Container Preparation And Structural Alterations  2 nd Stage – Framing And Services 1 st Fix  3 rd Stage – Completion Of Fit Out, Services 2 nd Fix  4 th Stage – Finishes, Flooring & Appliances

KNOWLEDGE MANAGEMENT CONS 7820 Professional Business Management COW 5

CRITICAL KNOWLEDGE  Understanding Market Conditions  Costs  Manufacturing Process  Constraints / Limitations Of Building With Containers  Building Consents And Planning Process  Local Territory Rules & Regulations  Project Management Skills  Financial Management Skills  Availability Of Local Materials & Products

EXPLICIT KNOWLEDGE MANAGEMENT  Cloud Based Server With Standard Templates, Procedures, Health & Safety & Specific Job Information Available For All Staff To Access  Cloud Based Storage For Specific Job Documents That Are Accessible To Consultants And Subcontractors  QA Procedures To Be Signed Off Before They’re Dispatched

TACIT KNOWLEDGE MANAGEMENT  Monthly Financial Reviews  Weekly Operations Meeting Discussing Current And Upcoming Projects  PM to coordinate delivery of project specific information to project team  Client To Be Updated On Progress of Project

RISK MANAGEMENT CONS 7820 Professional Business Management COW 5

POTENTIAL RISKS  Weather tightness  Durability  Lack of Sales  Finance  Economy Cycle  Compliance Issues  Insulation Issues  Transportation  Sub-Contractors  Defects  Customer Dissatisfaction  Sales Price Increasing Due To Fluctuating Costs  Finance

TOP 5 RISKS 1. Downturn in the Economy 2. Sale Prices 3. Number of Sales 4. Finance 5. Compliance Issues

RISK MITIGATION Economy – developing our operational capacity to allow for other enterprises that may suit an economic downturn. For example, rental of our manufacturing plant (warehouse space, gantry), spaces for storage, rental of containers.

RISK MITIGATION Sale Prices – By entering into long-term partnership with suppliers and manufacturers to ensure best market prices are sustained

RISK MITIGATION Number of Sales – Strategic marketing initiatives which match the operations current capacity during the current enconomic cycle

RISK MANAGEMENT  Finance –

RISK MANAGEMENT  Compliance Issues – Familiarity with local territory rules and regulations. Design specific projects to meet these requirements