Paul Mundy and Bob Huggan 1 Annual reports

Paul Mundy and Bob Huggan Annual reports Publication produced each year Provides info on what org has done May forecast activities in next year

Paul Mundy and Bob Huggan Annual reports Most timely, consistent, important and potentially most influential for…  Donors Satisfied investment is paying off  Partners and client orgs Feel good to be associated with success  Staff Show attractive, readable, well-illustrated annual report to family and friends

Paul Mundy and Bob Huggan Annual reports 3 types of content  Technical report of activities  Financial report  Highlights

Paul Mundy and Bob Huggan Advantages of an annual report High potential impact Regular appearance creates a positive image Demonstrates financial transparency Climate of confidence inside and outside Helpful in fund-raising Important promotional tool Gives credit to partner orgs and donors Published corporate memory

Paul Mundy and Bob Huggan Production tips Before starting, analyse your readers Design content and appearance with them in mind Analyse the year. What were the most significant achievements? Highlight them Final section  Look ahead  Make some safe predictions about the org in next 2-5 years Avoid jargon and acronyms Tell the org’s story effectively, clearly, creative way Write and design so it is interesting and attractive to broadest readership

Paul Mundy and Bob Huggan Distribution Send with covering letter from Director  Letter puts previous year into context  Mentions 1-2 major achievements  Attract recipients to read the report.

Paul Mundy and Bob Huggan Remember... The annual report is often the only regular public awareness tool your key stakeholders get and read Make sure it shows readers what a fine organisation you have