Data The term data refers to qualitative or quantitative attributes of a variable or set of variables.

Slides:

Advertisements

Similar presentations

Explain the term “primary data” and “secondary data”, giving suitable examples? What are the precautions one should take while administering data collection.

Advertisements

Learning Objectives Chapter 6: Marketing Research

Research methods Basic concepts. Theoretical and technical research  Describe and formalise phenomenons mathematically  Make (non-trivial) proofs in.

Collecting Quantitative Data

Chapter 12 Collecting Qualitative Data. NARRATIVE INTERVIEWING Establishing Data Collection Procedures for Narrative Interviewing Establishing Data Collection.

Chapter 10 Collecting Quantitative Data. SURVEY QUESTIONNAIRES Establishing Procedures to Collect Survey Data Recording Survey Data Establishing the Reliability.

STATISTICS Statistics refers to a set of techniques that are used to transform raw data into useful information.

Statistical Decision-Making Process: Decision Problem Statistical Plan Data Description and Summary Analysis and Conclusions Testing Validity of Results.

1 Selecting A Research Method. 2 Selecting research methods How do we answer our research questions? Methodology depends on question, budget, timing,

© SEESAC, 2006 Name, Organisation, Event Location, Date Information collection and management.

Session 261 Definition of Social Marketing Social marketing is defined as "the design, implementation and control of programs aimed at increasing the acceptability.

Market Research. Market research  is a way for companies to get to know their customers  the process of systematically collecting, recording, analyzing,

Sports and Entertainment Marketing.  For a business to be successful, it must know its customers.  Small, medium and large sized companies all do MR.

COLLECTION OF DATA. INTRODUCTION Data collection, is in fact, the most important aspect of a statistical survey. Qualitative aspects like intelligence,

3.2.1 The role of Market Research and Methods Used:

Chapter 8 Marketing Research. The Information Pyramid Info Advantage Information Parity Information Deficit.

QUALITATIVE & QUANTITATIVE RESEARCH Editor: Stephen Murray.

Control: The part of the experiment that scientists keep the same during the experiment ex: temperature, location, light. Control Group: The group in the.

Marketing Research. Hello!  Marketing Research is the collection, analysis, and interpretation of What is Marketing Research? DATA.

Vocabulary 1 Research Process. 1. Problem definition: the purpose of the study should be taken into account; the relevant background info; what info is.

COLLECTION OF DATA  Direct observation  Interview  Experiment  Questionnaire.

Business and Management Research WELCOME. Lecture 7.

CH. 10 DATA COLLECTION METHODS

Marketing Objectives Increase sales revenue Increase / maintain market share Improve image of company Target a new segment of the market.

Marketing Research and Information Systems. Marketing Research ‘the systematic gathering, recording and analysing of data about problems relating to the.

Market Research. A.K.A…… Primary research can also be known as FIELD research Secondary research can also be known as DESK research.

Sociological Research Methods. Survey Research - Interview - Questionnaire - Closed- end Questions - Open- ended Questions.

Marketing Research Process

Fashion MARKETING TID1131. Market Research Understanding Secondary & Primary research Understanding Quantitative & Qualitative research.

Start-Up Market Research

Consumer Research Ch 2. Types Qualitative Research Glean insight Quantitative Research Draw conclusions.

Primary Sources Secondary Sources What are they? How are they different? Why are they important in research?

+ EXPERIMENTAL INVESTIGATIONS An experimental investigation is one in which a control is identified. The variables are measured in an effort to gather.

Telling the difference between Primary and Secondary Source Documents Remember Primary sources are letters, journals, diaries, presentations, interviews.

Market Research. Market Research Types: Primary Secondary –Internal and External Quantitative –Group and In-depth Qualitative –Random sampling, Quota.

Edexcel GCSE Business Studies © Pearson Education 2009 Chapter 2 Key terms Reveal the key term by clicking the forward arrow on your keyboard. Customer.

The Role of market research To identify what the consumers’ needs are and then try to meet them. Firms carry out market research If businesses fail to.

Types of research Julie Richards. Research Types of research Application Objectives Types of information sought Source of data Applied Pure Descriptive.

© 2000 South-Western College Publishing Slide #1 Marketing Management 2nd Edition Chapter 5: Marketing Research and Information Michael R. Czinkota and.

Toy Design Project.  Primary Research  Original research conducted by you (or someone you hire) to collect data specifically for your current objective.

Types of Information P1 – Explain how organisations use information By.

1 Chapter 4 MARKETING RESEARCH. 2 WHAT IS MARKETING RESEARCH?  Systematic collection, analysis, and interpretation of information used to develop a marketing.

Marketing Quality Circle 4. After reading this chapter, students should: 1. Know what constitutes good marketing research 2. Know what are good metrics.

Collecting Primary Data by Communication Chapter 6.

Types of data. Qualitative data is word-based, describing qualities of things. Quantitative data is numerical and records quantities. Qualitative and.

MKT 441 Week 3 Individual Marketing Research Tools Paper Prepare a 1050 to 1400 word paper in which you differentiate among the research tools used in.

Marketing Fundamentals Unit

Statistics (Def.): Statistics is the science which deals with the collection of data, organization of data or classification of data, presentation of data,

Science 8--Nature of Science—Scientific Problem Solving

Science 8--Nature of Science—Scientific Problem Solving

Investigating business

Follow-up and Data Collection

Market Research Firms need market research to determine whether a product is likely to be successful before they launch it and also the potential current.

Consumer Research.

Research methods of sociology

BTEC Level 3 Unit 3: Information Systems

مدیریت استراتژیک منابع انسانی پیشرفته

DR. ELIZABETH ANTHONY HUMANITIES DEPARTMENT FSTPi, UTHM

Starter Activity Complete the worksheet provided by your teacher!

SOCIOLOGY RESEARCH METHODS.

1.2 DATA TYPES.

Experimental Software Engineering (ESE)

SURVEY RESEARCH (re: Zikmund, Chapter 7).

Week 1 Vocab Definitions

CONSUMER SURVEY RESEARCH

SURVEY RESEARCH.

Qualitative/Quantitative Methodologies

METHODS #2 DATA.

Presentation transcript:

Data The term data refers to qualitative or quantitative attributes of a variable or set of variables.

Primary & Secondary data Data observed or collected directly from first-hand experience is called primary data. Published data and the data collected in the past or other parties is called secondary data

Method of collecting primary data Interview or personal investigation method Observation or indirect Investigation through appointment of investigator Investigation through questionnaires Mailed questionnaires Telephonic interview method

Method of collecting secondary data International organization. Ex: UNO, IMF, WB, ILO, FAO Government and semi-government organization. Ex: PSC, LGRD, EC, UGC Commercial organization. Ex: DSE, CSE, FBCCI Newspaper periodicals. Ex: Times, News Week, The Economist