Alex Nichiporchik Developing Cross Platform Experiences

2 Native / Web Mobile / Desktop Fragmentation much?

3 Fragmentation is crazy

How fragmented is our audience? 4 Relevancy is key If I’m not stuck, don’t help me! Visualize Everything

Level Editor The Game Simple creative platformer game y/o 70% girls Kids under 5 come back most often

Bubble Shooter y/o 80% female 50+ y/o come back most often – And generate most gameplays

Rally Point y/o 90%+ boys “Core” experience Stage 3D aka Molehill

Uphill Rush 3 22% - girls % - boys All demographics are loyal Boys compete for high scores aggressively

Snail Bob Mostly kids under 10 Everyone loves it Most committed players – female 50+

11 Still Crazy…

12 Don’t Go “Mobile” Go Cross Platform

13 Let’s go back a bit

14 Remember this?

15 Post-iPhone web Cross platform

16 Simplicity in design Cross platform design

17 Build it to work with these Take advantage of each input Keep core gameplay same Small tweaks make all the difference

Precision example 18 Mouse: Precise Touch: Smudged Solution: Double Tap To Confirm

Context Sensitivity 19 Relevancy is key If I’m not stuck, don’t help me! Visualize Everything

Technology is a challenge 20 HTML5 for cross platform browsers Unity & Flash Browser & Native Unity & Flash Browser & Native Different users, different expectations

Merging Web & Mobile 21 Same technology Same design philosophy Cross Platform Experience

Demo

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Thank you Questions? 24