FLORIDA CITRUS COMMISSION Lakeland, FL October 21, 2009 Slides: Dr. MARK G. BROWN FDOC Senior Research Economist FASS/USDA Orlando FL

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FLORIDA BEARING ORANGE TREES SOURCE: Florida Agricultural Statistics Service.

PERCENT ANNUAL ORANGE TREE LOSS RATE

8 Florida & Brazil Comparative Utilization of Round Oranges Season FLORIDABRAZIL Produc- tion Utilization Produc- tion Utilization FreshProc.FreshProc million 90-lb. boxes f Change

9 Orange Juice Yields Producer/ Season Juice Yield Change 42 o Brix gallons/box - - % - - FLORIDA p BRAZIL p

10 Retail OJ Prices

11 Nielsen OJ Prices SeasonFCOJNFCRECONOtherTOTAL $ per SSE gallon p PROJECTIONS low mid high

12 Nielsen OJ Sales SeasonFCOJNFCRECONOtherTOTAL million SSE gallons p PROJECTIONS high mid low

13 U.S. OJ Supply & Consumption Season Beg. Inv. FLA Prod. Other U.S. Prod. U.S. End. Inv. Presumed Consumption IMPEXPTOTAL Per Capita million SSE gallons gallons , , , , , , f ,2163.9

14 Florida Grapefruit Utilization Item f million boxes Fresh FCGJ CGJ Non-Certified.7 Other.3.2 Abandonment.0 TOTAL Utilized GJ million SSE gallons Availability

15 U.S. GJ Supply & Consumption Season Florida Other U.S. Prod. U.S. FL End. Inv. Presumed Consumption Beg. Inv. FLA Prod. IMPEXPTOTAL Per Capita million SSE gallons gallons f

Economic importance of Citrus

6% OF ALL WAGES AND 12% OF JOBS IN THESE COUNTIES

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