Propaganda techniques in the media Clipart-Microsoft Office XP 2002 Whose voice guides your choice?

How do you decide who is the best candidate… Clipart-Microsoft Office XP 2002

or which is the best toothpaste ? Clipart-Microsoft Office XP 2002

Looking for facts to back up your choice is an excellent idea, but find out who is presenting those facts. Clipart-Microsoft Office XP 2002

Are they facts at all, or is the advertiser using propaganda techniques to persuade you? Clipart-Microsoft Office XP 2002

What are Propaganda techniques? Propaganda is designed to persuade. Its purpose is to influence your opinions, emotions, attitudes, or behavior. It seeks to “guide your choice.”

Who uses Propaganda? Military Media Advertisers Politicians

What are some of the techniques used to persuade us? Bandwagon Name-calling Testimonial Emotional words

Bandwagon Everybody is doing this. If you want to fit in, you need to “jump on the bandwagon” and do it too. The implication is that you must JOIN in to FIT in. Clipart-Microsoft Office XP 2002

For example: If the whole world uses this VISA card, you must need one too. Bank of the World Visa Card- You can use it from Tennessee to Timbuktu- anywhere you travel in whole wide world !! Sign up today at Clipart-Microsoft Office XP 2002

Bandwagon

Name-calling A negative word or feeling is attached to an idea, product, or person. If that word or feeling goes along with that person or idea, the implication is that we shouldn’t be interested in it.

For example: Do we want a mayor who will leave us in debt? Spending grew 100% under Mayor Moneybags! Clipart-Microsoft Office XP 2002

Name-calling

Testimonial A famous person endorses an idea, a product, a candidate. If someone famous uses this product, believes this idea, or supports this candidate, so should we.

For example: If we drink milk we will all be as famous as Milly the model. Milly the Model asks, “Got Milk?” Clipart-Microsoft Office XP 2002

Testimonial

Emotional words Words that leave us with positive feelings are used to describe a product, person, or idea. We associate those words and, therefore, those positive feelings with the product.

For example: What feelings are inspired by the words “true love”? If you wear this cologne will someone fall in love with you? True Love Clipart-Microsoft Office XP 2002

Emotional Words

Directions: As we read decide which of the four propaganda statements is being used. BandwagonName CallingTestimonialEmotional Words 1. All the kids love Kawakazoo motorbikes. Shouldn’t you have one too? 2. On last night’s television newscast, rock star Gloria Upbeat said that she believes the city should build the proposed sports stadium. She said the stadium will bring renewed life to the area and provide exciting entertainment for the city’s residents.

Directions: As we read decide which of the four propaganda statements is being used. Bandwagon Namecalling Testimonial Emotional Words 3. Ready to relax? Come enjoy white sandy beaches and crystal-clear water. The warm tropical sun and cool evening breezes provide a vacation paradise. 4. “One More Life” is a dumb TV show. The scripts are ridiculous, and the acting is poor. The sooner that show goes off the air, the happier the viewers will be.

Using Propaganda Choose an item of clothing, food, drink, etc. to advertise to the class. Write a short commercial to advertise the product. Be sure to use one of the propaganda techniques to convince the class to buy your product.