S TRATEGIC M ARKETING P LAN C APILANO U NIVERSITY O NLINE BBA D EGREE P ROGRAM Brett Thorburn, Edwin Chan, Raji Dhaliwal, Alhamza Nassir.

Slides:

Advertisements

Similar presentations

G YRO M ARKETING P LAN M AJOR I SSUES Gyro has an aging and declining membership base Friendship as a concept is difficult to sell Gyro hasn’t embraced.

Advertisements

G REEN H OME P RODUCTS M ARKETING P LAN. W HO A RE W E 2 Our mission is to create the world’s safest, most effective pesticides based on natural ingredients.

B REAKING THE H ABIT Divya Ramamurthi. O UTLINE Three tobacco cessation web sites Web Strategy Tool Examples SWOT Analysis Web Strategy Comparison Recommendations.

MILOS KUSTUDIJA MATT ZANEY DUSTIN PACE Functional Strategies.

D EVELOPING M ARKETING S TRATEGIES AND P LANS MBA 649 : Marketing Management M Wahidul Islam Fall 2014 LECTURE 2.

CAPILANO UNIVERSITY Online BBA Program. Strategic Focus and Plan  Promote quality online education to meet challenges of our time through professionalism.

College Vision El Centro College: Changing Lives Through Higher Education SEM Vision El Centro College seeks to develop and communicate an innovative,

C IRCA 77 Claire Blough, Ellen Dittrich, Scott Eichen, Tonisha Rahman, and Julio Santos.

Marketing Presentation 4/18/14. The ever-changing world of communications People are overwhelmed. Need to send multiple messages via multiple avenues.

HICKSON HANGER BUSINESS PLAN. PROBLEM Have you ever noticed that you have tops, bras and countless other clothes that you never wear, just because you.

R E H OPE Muscle Rehabilitation Device Standalone Physical Therapy Device.

S ECTION 1: R ESEARCH Background, SWOT Analysis, Situation Analysis, Core Opportunity.

O PPORTUNITY A NALYSIS P ROJECT By MTiPO: Desiree Fabunan Yee Han Kuan Svyatoslav Mishchenko Patrick Lin Ngai Lung Wenhan Zhou.

W INNING S TRATEGIES FOR S OCIAL AND V ENUE M ARKETING The Story of Smart Brain, Strong Brain, Fit Brain Critical Path Success™ Method of Business Growth—Not-for-Profit.

My E-Commerce initiative is to start an online counseling service assisting anyone in need, of any age. Different methods of counseling would be available.

What is Marketing? Professor Chip Besio Cox School of Business Southern Methodist University.

T ALISMAN & O LUFSON M ICRO A NALYSIS. T ARGET M ARKET S ELECTION Big Fish Small Pond Albany Boomtown Singles Get’em started early Self-Purchasing Females.

V ERY P UNNY Maire-Claire McKay. O VERVIEW OF THE P RODUCT Very punny is a company founded by myself It develops t-shirts, mugs and posters Each product.

TOMS S HOES. I NTRODUCING T OMS  Commercial (30sec)   Ellen Show.

Target Corp. Strategic marketing plan. Executive Summary  Focus & Plan  SWOT  Target Market  Marketing Objectives  Marketing Plan  Promotional Strategy.

Baby Boomers on Campus: What Works 89th Annual AACC Convention April 4-7, 2009 Phoenix, Arizona.

EDU NOW! Zac Burac November 21, 2013 Joel Janke Business 240 Josh Steinegger.

Paper Three: SWOT, Target Market, Positioning MKTG 241 Due: March 8, points.

MGT-519 STRATEGIC MARKETING AAMER SIDDIQI. LECTURE 01 INTRODUCTION.

Project Management Product description (4 Ps)

Marriott Vacation Club International By: Alexandria Carlson.

SEGMENTATION GEOGRAPHIC SEGMENTATION- URBAN AND SEMI-URBAN POPULATION. PSYCOGRAPHIC SEGMENTATION- EARLY ADOPTERS, INNOVATORS AND INFLUENCERS. DEMOGRAPHIC.

1 Marketing: Planning and Strategy. 2 Strategy: Definition A pattern of major objectives, goals, essential policies and plans that define the current.

4.05 P ART 1 B USINESS P LAN -M ARKET A NALYSIS SEM2.

Groupe 6 Jason Choi Matt Hartmann Morea Pollet Vanessa Besset TASK RABBIT in GERMANY.

Matrix SWOT A NALYSIS. Matrix SWOT A NALYSIS Strengths SWOT A NALYSIS S trengths S S W W O O T T Your text goes hereYour text goes here Y OUR TEXT GOES.

Bianca Rose Dance Company

Creating Business Units for Drones

Online Bachelor of Business Admin Program. Mission: “ To create a learning environment where achieving a higher degree of education is just a click away.”

Hospitality and Tourism 110

 What Bath & Body Works is..   The Company Launched in 1990 in New Albany, OH  A brand was launched under.

By Team 7: Angie Ip Deneil Joseph Julia Yeung.

“Visitor Attractions come in all shapes and sizes – ranging from local museums and historic sites visited by a few hundred people a year, to theme parks.

S ECURE L IEN Marketing and Program Development Team Jose Fernandez Cory Shirley Prof. Seungwon Jeon MKT

New Age of Digital Marketing Social Media Marketing  Many people knows Facebook and Twitter is the p0pular social medium to connect your friends and.

Discover New Opportunities, Manage and Eliminate Threats with SWOT Analysis

MARKETING MIX – 4PS Example text Go ahead and replace it with your own text. This is an example text. Example text Go ahead and replace it with your own.

M ARKETING P LANS. T HE MARKETING PROCESS Marketing plans have either a product-orientation approach or a sales-orientation approach, as outlined in the.

M ARKETING A CTIVITIES Business Management. O BJECTIVES  Explain the role of marketing in the economy.  Determine various applications of marketing.

Online Bachelor of Business Administration. Mission Provide students an alternative, accessible business education Equal value and integrity as a traditional.

S WEET J AZMINES A Whole New World Public Relations Kelly Harrison.

Personal Marketing Plan

S PREAD THE W ORD (N ATURE OF THE P ROMOTIONAL M IX ) Draft: For Discussion Only PR LAP 1 © 2011, MBA Research and Curriculum Center.

ASH BUS 402 E NTIRE C OURSE C HECK THIS A+ TUTORIAL GUIDELINE AT HTTP :// WWW. ASSIGNMENTCLOUD. COM / BUS ASH / BUS ENTIRE - COURSE BUS 402.

ASH BUS 402 W EEK 2 A SSIGNMENT S TARBUCKS S.W.O.T. A NALYSIS C HECK THIS A+ TUTORIAL GUIDELINE AT HTTP :// WWW. ASSIGNMENTCLOUD. COM / BUS ASH /

Hawaii Property Management Companies

Best Property Management Company in Oahu

Order Best Contact Lenses Without Prescription Contactlenses4us.com Contactlenses4us.com

Best Deals on Contact Lenses Without Prescription Contactlenses4us.com Contactlenses4us.com

Best Property Managers in Oahu -

Property Management Services Hawaii -

CDN Bison Association AGM

Actual obtained against the Targets in the year 2016

El Centro College: Changing Lives Through Higher Education

SWOT ANALYSIS. This is a sample text. Insert your desired text here WEAKNESS This is a sample text. Insert your desired text here OPPORTUNITY This is.

SWOT Analysis Use this space for description of Strengths: Point 1

کنکور کارشناسی ارشد 93 مدیریت

کارگاه آموزشی : راهکار های استفاده از مزیت نسبی وایجاد مزیت رقابتی

כלי אבחון.

حمله لمشروع تشجيع وتوظيف ذوي الاعاقه البصريه

تحويل الأفكار إلى مشاريع

CLASS BUSINESS PROPOSAL

“Қазіргі таңда жастарға ақпараттық технологиямен байланысты әлемдік стандартқа сай мүдделі жаңа білім беру өте-мөте қажет” Н.Ә. Назарбаев.

SOCIAL NETWORK 82% 60% 45% 26% 12% INSTAGRAM FACEBOOK TWITTER GOOGLE+

Presentation transcript:

S TRATEGIC M ARKETING P LAN C APILANO U NIVERSITY O NLINE BBA D EGREE P ROGRAM Brett Thorburn, Edwin Chan, Raji Dhaliwal, Alhamza Nassir

S TRATEGIC F OCUS AND P LAN Market Marketing and Product Objectives

SWOT A NALYSIS Strengths Innovation Environmentally friendly Opportunities Flexible schedule Balance between school and work

T ARGET M ARKET Target Group: years of age Points of Difference: 1)Cost 2)Format 3)Enrollment

P RODUCT S TRATEGY Product Service Branding

P RICING S TRATEGY Knowing our competition Cost per credit: $ Less fees First 12 months projection

D ISTRIBUTION (P LACE ) S TRATEGY Facebook Twitter Pamphlets

P ROMOTIONAL S TRATEGY /B UDGET 1) BC Transit 2) Brouchures 3) Booths 4) Orientation 5) Direct mail and s

E VALUATION & C ONTROL